Manchester Global MBAManchester Business School – Management Ideas Online Forum
The aim of Manchester Business School - Management Ideas Online Forum is to provide a platform in which our readers can share what they learn from school and how to apply them in the real business world.
You are invited to share about a current management topic with less then 150 words. If you are good enough, your comment will be short-listed and published online. And finally, in order to consolidate learning, we will have a debriefing video given by the professor from Manchester Business School on Nov 12.
Current Topic
THE FUTURE SUCCESS OF CHINA COMPANIES AS "GLOBAL" BRANDS IN THE NEXT 10 YEARS
W.W Rostow summarised all societies into five stages of economic growth: the traditional society, the preconditions for take-off, the take-off, the drive to maturity, and the age of high mass-consumption. It has been argued that China is in its ‘take-off” stage, and is experiencing rapid growth. But how sustainable it will be, depends very much not on the Chinese economy as a whole, but on the performance of individual companies, and how well they go global.
Here are some questions for your thoughts:
What determines the success of a mainland Chinese company to become a global brand?
What hurdles do they need to overcome?
What mainland companies today do you think will become a global brand and why?
Is merger and acquisition the best strategy to expand overseas?
How does the history of a company, and the history of China as a whole, which is characterised by periods of ‘luan’ or chaos (e.g. foreign aggression during the late Ching Dynasty), shape these companies’ quest in going global?
In this blog, teachers, students and all those who have some kind of interest in the English language will find useful, interesting, curious and funny things to be used in their classes or for their personal enjoyment.
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