EVE COSMETIC JEANS® the new spin off by LEROCK:
The first jeans in the world which gives (charm) and takes (cellulite) The first jeans in the world that is also a real cosmetic treatment able to reduce thigh size by 1,6 centimeters. EVE COSMETIC JEANS®, created by Luca Berti, is the result of cosmetology studies applied to textiles. The jeans combine the anatomic design by the creative designer who has thirty years of experience in jeans wear and has worked for brands like Diesel and Parasuco and the studies of internationally renowned cosmetologist Florence Bombard, who created and tested an active compound unique to LEROCK and patented its transposition on fabric. The LEROCK cosmetic jeans collection, created by Luca Berti one year ago and famous for being the first ever jeans collection premiered at Sephora (the LVMH Group beauty store chain), now makes another step towards the world of Beauty. It is therefore not surprising that their world launch will take place within the beauty section of White, the fashion trade fair that is synonymous with research.
But how does EVE COSMETIC JEANS® work? They combine three active components: caffeine, aescin and vitamin E. Caffeine has a lipolytic action (it melts fat deposits). Aescin, extracted from horse chestnuts, has a vasoprotective action and has been used traditionally to favour microcirculation, with excellent results on skin blemishes. Finally, vitamin E, is an antioxidant which fights tissue decay. The trio of active components, applied to the fabric thanks to microcapsules, brings a surprising result in reducing fat deposits and guarantees huge benefits to blood circulation and to the look of the skin, which loses the characteristic orange peel aspect. The cosmetic value is enhanced by Berti’s powerful design: EVE COSMETIC JEANS®, with its apple shape and cleverly rounded cut meant to valorize the female body, guarantees decidedly seductive ergonomics. The model lifts the buttocks and streamlines the curves, giving them the right harmony and slimming the whole silhouette.
Clinical tests conducted on 20 women who have worn the jeans EVE COSMETIC JEANS® for 27 days showed on the 28th day: - reduction in waist circumference up to 1,8 cm (average 0,8 cm) - reduction in basin circumference up to 2,2 cm (average 1 cm) - reduction in thigh circumference up to 1,6 cm (average 0,9 cm) The process is easy: the jeans must be worn for 28 days (except one day every 6 for washing): this time span represents a cycle. The treatment can be considered complete after 4 cycles. At the third wash (30° in lukewarm water) the microcapsules lose 30% of their effectiveness, but can be recharged with the recharge kit, on sale at the retailers (a 50ml bottle comes with the jeans, the recharges can be bought later). It is a real beauty treatment in a pair of jeans. Just make it work by walking, living, wearing a highly glamour item. A jeans which enhances the figure from day one – and actually improves it by day 30.
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