The following information is used for educational purposes only.
HAPPY HALLOWEEN!
Halloween 2017: The reasons we celebrate today and why children trick-or-treat
Isabelle Fraser
31 OCTOBER 2017
Every year we wear scary outfits, bob for apples and carve pumpkins on Halloween - but why?
What is Halloween?
Well, Halloween or Hallowe'en (a contraction of All Hallows' Evening), also known as Allhalloween, All Hallows' Eve, or All Saints' Eve, is a spooky celebration observed every year in a number of countries on October 31 - the eve of the Western Christian feast of All Hallows' Day, also known as All Saints' Day. In 2017, Halloween falls on a Tuesday.
The Americanised (Americanized?) Halloween that we experience today actually originated in the Celtic fringes of Britain, and was adapted over the decades by Christian traditions, immigrants' conventions and an insatiable desire for sweets.
What is the history behind Halloween?
The origin of the festival is disputed, and there are both pagan and Christian practices that have evolved into what Halloween is like today.
Some believe it originates from the Celtic pagan festival of Samhain, meaning 'Summer's End' which celebrated the end of harvest season.
Gaels believed that it was a time when the walls between our world and the next became thin and porous, allowing spirits to pass through, come back to life on the day and damage their crops. Places were set at the dinner table to appease and welcome the spirits. Gaels would also offer food and drink, and light bonfires to ward off the evil spirits.
The origins of trick or treating and dressing up were in the 16th century in Ireland, Scotland and Wales where people went door-to-door in costume asking for food in exchange for a poem or song. Many dressed up as souls of the dead and were understood to be protecting themselves from the spirits by impersonating them. More about that below.
The Christian origin of the holiday is that it falls on the days before the feast of All Hallows, which was set in the eighth century to attempt to stamp out pagan celebrations. Christians would honour saints and pray for souls who have not yet reached heaven.
What has Halloween got to do with dressing up?
Celts dressed up in white with blackened faces during the festival of Samhain to trick the evil spirits that they believed would be roaming the earth before All Saints' Day on November 1st.
By the 11th century, this had been adapted by the Church into a tradition called 'souling', which is seen as being the origin of trick-or-treating. Children go door-to-door, asking for soul cakes in exchange for praying for the souls of friends and relatives. They went dressed up as angels, demons or saints. The soul cakes were sweet, with a cross marked on top and when eaten they represented a soul being freed from purgatory.
Nicholas Rogers, a historian at York University says that when people prayed for the dead at Hallow Mass, they dressed up. When praying for fertile marriages, "the boy choristers in the churches dressed up as virgins. So there was a certain degree of cross dressing in the actual ceremony of All Hallow’s Eve.”
In the 19th century, souling gave way to guising or mumming, when children would offer songs, poetry and jokes - instead of prayer - in exchange for fruit or money.
Halloween trick-or-treating
The phrase trick-or-treat was first used in America in 1927, with the traditions brought over to America by immigrants. Guising gave way to threatening pranks in exchange for sweets.
After a brief lull during the sugar rations in World War Two, Halloween became a widespread holiday that revolved around children, with newly built suburbs providing a safe place for children to roam free.
Costumes became more adventurous - in Victorian ages, they were influenced by gothic themes in literature, and dressed as bats and ghosts or what seemed exotic, such as an Egyptian pharoah. Later, costumes became influenced by pop culture, and became more sexualised in the 1970s.
Many of us have fallen victim to a scary Halloween prank, or even played the nasty trickster ourselves. From jumping out of bushes dressed as zombies or spooking people in their sleep as ghosts - the terrifying list of possibilities is endless.
Why do we carve pumpkins?
The carving of pumpkins originates from the Samhain festival, when Gaels would carve turnips to ward off spirits and stop fairies from settling in houses.
A theory that explains the Americanised name Jack O'Lantern came from the folkloric story of Stingy Jack, who fooled the devil into buying him a drink. He was not let into heaven or hell - and when he died, the devil threw him a burning ember which he kept in a turnip.
The influx of Irish immigrants in the 1840s to North America could not find any turnips to carve, as was tradition, so they used the more readily available pumpkin into which they carved scary faces.
By the 1920s pumpkin carving was widespread across America, and Halloween was a big holiday with dressing up and trick-or-treating.
Six peculiar Halloween traditions
In Czech culture, chairs for deceased family members are placed by the fire on Halloween night alongside chairs for each living one.
In Austria some people leave bread, water and a lighted lamp on the table before going to bed. It is believed that this will welcome dead souls back to Earth.
Meanwhile in Germany, people hide their knives to make sure none of the returning spirits are harmed – or seek to harm them!
Barnbrack, a fruitcake, is used as part of a fortune telling game in Ireland. Muslin-wrapped treats are baked inside. If a ring is found, it means that the person will soon be wed; a piece of straw means a prosperous year is on its way; a pea means the person will not marry that year; a stick means an unhappy marriage or dispute; a coin represents good fortune.
The city of Kawasaki in Japan holds an annual Halloween costume parade. More than 100,000 watch it and 2,500 people take part.
In Manila, capital of the Philippines, pets get in on the action too. An annual costume contest aims to raise funds for animal welfare groups.
How is Google celebrating it?
Google is celebrating Halloween with a video of Jinx, the lonely ghost, who embarks on a mission to find the perfect costume - and a place to belong.
"Last year, Momo successfully defended Magic Cat Academy from the clutches of a mischievous ghost invasion," Google said. "This year, Jinx desperately wants to join Momo and the other trick-or-treaters outside. Not wanting to scare anyone, the lonely ghost agonizes over a costume to blend in with the trick-or-treaters, wreaking havoc in the process. In the end, Jinx finds wearing a disguise is no match for being yourself."
Source:http://www.telegraph.co.uk/news/0/halloween-2017-reasons-celebrate-today-children-trick-or-treat/Google Images.
Tuesday, October 31, 2017
Sunday, October 29, 2017
BUS/EMP/GINT-Accionistas, directores y CEO deberían entrenarse en compliance
The following information is used for educational purposes only.
Accionistas, directores y CEO deberían entrenarse en compliance
Recomiendan la capacitación para entender y ajustarsea la futura ley penal empresaria
29 DE OCTUBRE DE 2017
Paula Urien
LA NACION
Los últimos números del Lava Jato brasileño son contundentes: 1765 procedimientos; 877 allanamientos; 97 prisiones preventivas; 110 detenciones, 6 en flagrancia; 303 pedidos de cooperación internacional; 158 acuerdos de colaboración premiada; 10 acuerdos con empresas; 282 personas acusadas criminalmente; 180 personas condenadas. Con este resultado de las investigaciones por corrupción se presentó Rodrigo Carril, Fundador del Instituto Compliance de Brasil, uno de los expositores en el II Congreso Internacional de Ética y Compliance organizado por la Asociación Argentina de Ética y Compliance (AAEC) y Thomson Reuters en el auditorio de la Bolsa de Comercio. Se trata de un evento que crece y que estuvo signado por el gran debate en torno a la nueva ley de responsabilidad penal empresaria que "va y viene, viene y va en el Congreso", según expresó la jueza Patricia Llerena en la que todo parece indicar las empresas tendrán beneficios en caso de ser juzgadas por corrupción si tienen implementado un programa idóneo de compliance.
"El proyecto que ésta en Diputados permite que la persona jurídica pueda ser eximida de penas siempre y cuando tenga una acción proactiva de colaboración con la justicia", dijo Llerena. "Para esto tienen que hacer no cualquier programita de control sino uno de control efectivo. La persona detrás del cumplimiento de las normas tiene que mostrar que los responsables de la corrupción sortearon todas los obstáculos para cometer el delito. Pero la persona jurídica va a ser responsabilizada si quienes tienen que controlar no lo hacen, y también si se prueba que los directores decidieron cometer el delito."
El trabajo del compliance officer es arduo, debe tener un aval total del top management para tener el poder de decir que no a negocios sospechosos. Pero si está bien hecho puede resultar clave para resguardar a la persona jurídica en caso de que se sancione la nueva ley. "Implementar un programa de compliance no es nada sencillo", dijo Carlos Rozen, presidente de la AAEC. "El error más común consiste en creer que se trata de un tema jurídico o que es cuestión de poner en marcha algunas herramientas que se copian y adaptan, y ya. Compliance es cuestión de comportamientos y se trata de educar, de gestionar el cambio".
Evaluar un programa de compliance (algo que tendrán que hacer desde la Justicia) lleva implícito un conocimiento técnico que incluye ajustarse a normas internacionales. Por eso la AAEC asumió el compromiso de entrenar a jueces y fiscales en la forma de medir estos programas de integridad que, a partir de la ley, deberían tener empresas multinacionales y también nacionales. Está en estudio si las Pymes estarán incluidas, o no, en la obligación (por beneficio propio) de ponerlos también en marcha.
Estafar al Estado
Más números aportados por el experto en compliance brasileño mostraron que 50 personas, 16 empresas y 1 partido político fueron acusados de improbidad administrativa en Brasil. "La Argentina necesita su propio caso testigo, su propio La Jato", recomendó.
En este sentido, el fiscal criminal y correccional federal , Carlos Rívolo, se quejó de que, con respecto al proyecto del ley de responsabilidad empresaria que se volverá a tratar en Diputados, "les aviso que en el Congreso no nos escucharon. El artículo uno de esta ley enumera muchos delitos de corrupción, pero se olvidaron del delito número uno, que es la administración fraudulenta en perjuicio del Estado. Esperemos que esto sea corregido en el futuro".
También agregó que "tener un programa de compliance ayuda a identificar dónde estuvo el problema, qué ventanas estaban abiertas para que se llegue a un hecho delictivo. Pero como fiscal, tal vez te pueda atenuar la pena, pero no sé si te la eximo completamente.", cuestionó.
Por su parte, Diego Bunge, presidente de Fores, socio del estudio Bunge, Smith & Luchia Puig, habló de que "la propia ley hace que cambiemos un paradigma que implica un cambio de cultura, cuando los actores no hemos cambiado de cultura". Se refirió al accionar de la Justicia, con casos sin resolver por períodos que pueden llegar a 14 años. "Los parámetros de conducta hasta antes de ayer chocan con los estándares y conductas que exige la nueva ley. Habrá que establecer cánones nuevos de conducta en las organizaciones, es decir, relaciones con distribuidores y relaciones internas en las empresas, entre otras. Las conductas del pasado que se extiendan a partir de la ley pondrán en un riesgo importante a las empresas, que pueden tener consecuencias penales. Por eso, todos los actores necesitan capacitarse, los directores, accionistas, el top management en general".
El capítulo internacional
El fútbol también tuvo su protagonismo, sobre todo por los escándalos de corrupción que protagonizó durante los últimos años. La compliance officer de origen paraguayo, Graciela Garay, fue contratada para poner las cosas en orden en la Confederación Sudamericana de Fútbol (Conmebol). "Estamos en el campo de batalla", disparó. "Cuando todos creyeron que había finalizado la credibilidad del futbol a nivel sudamericano nosotros vimos una oportunidad".
La experta encargada de devolverle la credibilidad tomó una serie de medidas, entre ellas, cortar los pagos en efectivo. "Todos los pagos son realizados vía transferencia bancara", aseguró. De esta manera existe un registro del dinero que entra y sale. También impuso la investigación previa en materia de transparencia a proveedores y, lo más difícil, también a sponsors.
Un proyecto muy modificado
La ley de responsabilidad penal de las persona jurídicas y su paso (no fugaz por el Congreso)
Fuente: Carlos Rozen, Hernán Munilla lacasa y Mariana idrogo, de la aaEcHoy.
Fuente:www.lanacion.com.ar
Accionistas, directores y CEO deberían entrenarse en compliance
Recomiendan la capacitación para entender y ajustarsea la futura ley penal empresaria
29 DE OCTUBRE DE 2017
Paula Urien
LA NACION
Los últimos números del Lava Jato brasileño son contundentes: 1765 procedimientos; 877 allanamientos; 97 prisiones preventivas; 110 detenciones, 6 en flagrancia; 303 pedidos de cooperación internacional; 158 acuerdos de colaboración premiada; 10 acuerdos con empresas; 282 personas acusadas criminalmente; 180 personas condenadas. Con este resultado de las investigaciones por corrupción se presentó Rodrigo Carril, Fundador del Instituto Compliance de Brasil, uno de los expositores en el II Congreso Internacional de Ética y Compliance organizado por la Asociación Argentina de Ética y Compliance (AAEC) y Thomson Reuters en el auditorio de la Bolsa de Comercio. Se trata de un evento que crece y que estuvo signado por el gran debate en torno a la nueva ley de responsabilidad penal empresaria que "va y viene, viene y va en el Congreso", según expresó la jueza Patricia Llerena en la que todo parece indicar las empresas tendrán beneficios en caso de ser juzgadas por corrupción si tienen implementado un programa idóneo de compliance.
"El proyecto que ésta en Diputados permite que la persona jurídica pueda ser eximida de penas siempre y cuando tenga una acción proactiva de colaboración con la justicia", dijo Llerena. "Para esto tienen que hacer no cualquier programita de control sino uno de control efectivo. La persona detrás del cumplimiento de las normas tiene que mostrar que los responsables de la corrupción sortearon todas los obstáculos para cometer el delito. Pero la persona jurídica va a ser responsabilizada si quienes tienen que controlar no lo hacen, y también si se prueba que los directores decidieron cometer el delito."
El trabajo del compliance officer es arduo, debe tener un aval total del top management para tener el poder de decir que no a negocios sospechosos. Pero si está bien hecho puede resultar clave para resguardar a la persona jurídica en caso de que se sancione la nueva ley. "Implementar un programa de compliance no es nada sencillo", dijo Carlos Rozen, presidente de la AAEC. "El error más común consiste en creer que se trata de un tema jurídico o que es cuestión de poner en marcha algunas herramientas que se copian y adaptan, y ya. Compliance es cuestión de comportamientos y se trata de educar, de gestionar el cambio".
Evaluar un programa de compliance (algo que tendrán que hacer desde la Justicia) lleva implícito un conocimiento técnico que incluye ajustarse a normas internacionales. Por eso la AAEC asumió el compromiso de entrenar a jueces y fiscales en la forma de medir estos programas de integridad que, a partir de la ley, deberían tener empresas multinacionales y también nacionales. Está en estudio si las Pymes estarán incluidas, o no, en la obligación (por beneficio propio) de ponerlos también en marcha.
Estafar al Estado
Más números aportados por el experto en compliance brasileño mostraron que 50 personas, 16 empresas y 1 partido político fueron acusados de improbidad administrativa en Brasil. "La Argentina necesita su propio caso testigo, su propio La Jato", recomendó.
En este sentido, el fiscal criminal y correccional federal , Carlos Rívolo, se quejó de que, con respecto al proyecto del ley de responsabilidad empresaria que se volverá a tratar en Diputados, "les aviso que en el Congreso no nos escucharon. El artículo uno de esta ley enumera muchos delitos de corrupción, pero se olvidaron del delito número uno, que es la administración fraudulenta en perjuicio del Estado. Esperemos que esto sea corregido en el futuro".
También agregó que "tener un programa de compliance ayuda a identificar dónde estuvo el problema, qué ventanas estaban abiertas para que se llegue a un hecho delictivo. Pero como fiscal, tal vez te pueda atenuar la pena, pero no sé si te la eximo completamente.", cuestionó.
Por su parte, Diego Bunge, presidente de Fores, socio del estudio Bunge, Smith & Luchia Puig, habló de que "la propia ley hace que cambiemos un paradigma que implica un cambio de cultura, cuando los actores no hemos cambiado de cultura". Se refirió al accionar de la Justicia, con casos sin resolver por períodos que pueden llegar a 14 años. "Los parámetros de conducta hasta antes de ayer chocan con los estándares y conductas que exige la nueva ley. Habrá que establecer cánones nuevos de conducta en las organizaciones, es decir, relaciones con distribuidores y relaciones internas en las empresas, entre otras. Las conductas del pasado que se extiendan a partir de la ley pondrán en un riesgo importante a las empresas, que pueden tener consecuencias penales. Por eso, todos los actores necesitan capacitarse, los directores, accionistas, el top management en general".
El capítulo internacional
El fútbol también tuvo su protagonismo, sobre todo por los escándalos de corrupción que protagonizó durante los últimos años. La compliance officer de origen paraguayo, Graciela Garay, fue contratada para poner las cosas en orden en la Confederación Sudamericana de Fútbol (Conmebol). "Estamos en el campo de batalla", disparó. "Cuando todos creyeron que había finalizado la credibilidad del futbol a nivel sudamericano nosotros vimos una oportunidad".
La experta encargada de devolverle la credibilidad tomó una serie de medidas, entre ellas, cortar los pagos en efectivo. "Todos los pagos son realizados vía transferencia bancara", aseguró. De esta manera existe un registro del dinero que entra y sale. También impuso la investigación previa en materia de transparencia a proveedores y, lo más difícil, también a sponsors.
Un proyecto muy modificado
La ley de responsabilidad penal de las persona jurídicas y su paso (no fugaz por el Congreso)
Fuente: Carlos Rozen, Hernán Munilla lacasa y Mariana idrogo, de la aaEcHoy.
Fuente:www.lanacion.com.ar
FIN/ECON/GINT-La revolución del dinero digital
The following information is used for educational purposes only.
La revolución del dinero digital
Santiago Bilinkis
LA NACION
29 DE OCTUBRE DE 2017
Foto: Alma Larroca
El dinero es una de las herramientas fundamentales de la civilización moderna, pero, pese a su enorme importancia, casi no ha tenido innovaciones desde que en la Edad Media se inventó el papel moneda. Sin embargo, el arrasador fenómeno de la digitalización está rompiendo rápidamente este estancamiento, a partir de la disruptiva aparición de las criptomonedas. Entre ellas, el bitcoin es la que ha alcanzado más penetración y fama, pero otras, especialmente el Ethereum, intentan también convertirse en el reemplazo digital de nuestras anticuadas monedas.
Llevamos tanto tiempo acostumbrados a la existencia de los billetes que pocas veces nos detenemos a pensar cuán obsoleto es ese sistema en el cual para comprar algo es necesario contar con un papel o un círculo de metal, tan sencillos de falsificar, que requieren encontrarse en persona para cambiar de manos y que pueden perderse con una sencillez que abruma.
Apoyadas en sofisticados mecanismos de encriptación, el bitcoin y las demás criptomonedas permiten enviar dinero a través de una red pública como Internet sin que nadie pueda interceptar el flujo de la transferencia y dejando un rastro que permite para siempre verificar que el envío fue hecho y quién es el dueño de cada unidad. Igual que sucede con la web, donde da lo mismo mandar un e-mail a la computadora de al lado que a China, estos pagos llegan de manera casi instantánea a cualquier lugar del globo, superando las enormes limitaciones actuales del sistema de pagos internacionales.
Más profundamente, bitcoin rompe con el monopolio de facto de la emisión de dinero que desde hace tiempo mantienen los bancos centrales de las naciones. Aun cuando hoy el dinero usado es emitido sólo por los gobiernos, esto no fue siempre así. En Estados Unidos, por ejemplo, el dinero privado circuló libremente hasta ser prohibido por una ley en 1863. A ese momento, existían más de 8000 monedas distintas, emitidas por empresas, bancos privados, estados, municipalidades y hasta iglesias.
Los bitcoins son creados privadamente y se emiten a través de un proceso que se conoce como minería, cuyo ritmo ya está fijado y alcanza una cantidad máxima de 21 millones que jamás será superada. Esto hace prácticamente imposible que exista inflación en bitcoins, convirtiéndolo en una sólida alternativa a las divisas nacionales, especialmente de aquellos países que llevan adelante políticas monetarias laxas exponiéndolas al riesgo de pérdida de valor por exceso de emisión, en abierto perjuicio de sus tenedores.
¿Tiene respaldo esta moneda? Sólo el que le da la gente que la utiliza. Esta característica asusta a muchos posibles usuarios, que conservan la idea de que el dinero actual es respaldado por las reservas de los países. Sin embargo, desde que se abolió el patrón oro, se eliminó toda obligación de cada país de dar respaldo a su moneda. Es decir, lo único que Estados Unidos se compromete a darte a cambio de un billete de un dólar es. ¡otro billete de un dólar! En palabras del economista Milton Friedman, "los pedacitos de papel verde tienen valor porque todos creen que tienen valor". Exactamente igual que el bitcoin.
¿Son los bitcoins una verdadera revolución financiera o se trata tan solo de una burbuja? Su valor experimentó ya una suba astronómica, pero los más optimistas opinan que podría subir muchísimo más. En cualquier caso, sea a través de bitcoin u otra de las criptomonedas actuales o futuras, el fenómeno del dinero digital llegó para quedarse.
Fuente: La Nación Revista
La revolución del dinero digital
Santiago Bilinkis
LA NACION
29 DE OCTUBRE DE 2017
Foto: Alma Larroca
El dinero es una de las herramientas fundamentales de la civilización moderna, pero, pese a su enorme importancia, casi no ha tenido innovaciones desde que en la Edad Media se inventó el papel moneda. Sin embargo, el arrasador fenómeno de la digitalización está rompiendo rápidamente este estancamiento, a partir de la disruptiva aparición de las criptomonedas. Entre ellas, el bitcoin es la que ha alcanzado más penetración y fama, pero otras, especialmente el Ethereum, intentan también convertirse en el reemplazo digital de nuestras anticuadas monedas.
Llevamos tanto tiempo acostumbrados a la existencia de los billetes que pocas veces nos detenemos a pensar cuán obsoleto es ese sistema en el cual para comprar algo es necesario contar con un papel o un círculo de metal, tan sencillos de falsificar, que requieren encontrarse en persona para cambiar de manos y que pueden perderse con una sencillez que abruma.
Apoyadas en sofisticados mecanismos de encriptación, el bitcoin y las demás criptomonedas permiten enviar dinero a través de una red pública como Internet sin que nadie pueda interceptar el flujo de la transferencia y dejando un rastro que permite para siempre verificar que el envío fue hecho y quién es el dueño de cada unidad. Igual que sucede con la web, donde da lo mismo mandar un e-mail a la computadora de al lado que a China, estos pagos llegan de manera casi instantánea a cualquier lugar del globo, superando las enormes limitaciones actuales del sistema de pagos internacionales.
Más profundamente, bitcoin rompe con el monopolio de facto de la emisión de dinero que desde hace tiempo mantienen los bancos centrales de las naciones. Aun cuando hoy el dinero usado es emitido sólo por los gobiernos, esto no fue siempre así. En Estados Unidos, por ejemplo, el dinero privado circuló libremente hasta ser prohibido por una ley en 1863. A ese momento, existían más de 8000 monedas distintas, emitidas por empresas, bancos privados, estados, municipalidades y hasta iglesias.
Los bitcoins son creados privadamente y se emiten a través de un proceso que se conoce como minería, cuyo ritmo ya está fijado y alcanza una cantidad máxima de 21 millones que jamás será superada. Esto hace prácticamente imposible que exista inflación en bitcoins, convirtiéndolo en una sólida alternativa a las divisas nacionales, especialmente de aquellos países que llevan adelante políticas monetarias laxas exponiéndolas al riesgo de pérdida de valor por exceso de emisión, en abierto perjuicio de sus tenedores.
¿Tiene respaldo esta moneda? Sólo el que le da la gente que la utiliza. Esta característica asusta a muchos posibles usuarios, que conservan la idea de que el dinero actual es respaldado por las reservas de los países. Sin embargo, desde que se abolió el patrón oro, se eliminó toda obligación de cada país de dar respaldo a su moneda. Es decir, lo único que Estados Unidos se compromete a darte a cambio de un billete de un dólar es. ¡otro billete de un dólar! En palabras del economista Milton Friedman, "los pedacitos de papel verde tienen valor porque todos creen que tienen valor". Exactamente igual que el bitcoin.
¿Son los bitcoins una verdadera revolución financiera o se trata tan solo de una burbuja? Su valor experimentó ya una suba astronómica, pero los más optimistas opinan que podría subir muchísimo más. En cualquier caso, sea a través de bitcoin u otra de las criptomonedas actuales o futuras, el fenómeno del dinero digital llegó para quedarse.
Fuente: La Nación Revista
AI/ROB/TECH/GINT-Sueños y pesadillas entre humanos y robots
The following information is used for educational purposes only.
Sueños y pesadillas entre humanos y robots
29 DE OCTUBRE DE 2017
Javier Navia
LA NACION
Jessica Schvarzman tiene 26 años. Es contadora y hasta hace un tiempo trabajaba como analista de cuentas en una empresa. No era el trabajo más apasionante del mundo, pero se había formado para ello. Un día, sin embargo, su jefe le comunicó que lo que hacía podía automatizarse por completo, por lo que ya no se la necesitaría. Una máquina se haría cargo de todo. Aunque es una millennial y pensaba que esta tendencia no la afectaría tan pronto, Jessica se dio cuenta de que un robot se había quedado con su trabajo.
Su historia, contada por ella misma, fue una de las seguidas con mayor atención en el último Coloquio de IDEA, en Mar del Plata. Aunque en nuestro país otros temas más urgentes acaparan la agenda de empresarios y gobernantes, el inexorable reemplazo de trabajadores humanos por robots se ha convertido este año en uno de los debates más intensos del mundo corporativo a nivel mundial. Hace días, la tapa de la influyente revista The New Yorker, ilustrada por el artista R. Kikuo Johnson, mostraba a un hombre -presumiblemente un desempleado- recibiendo limosna de parte de robots que se paseaban como nuevos dueños de la calle. Johnson, que ya no usa tinta ni pinceles para sus dibujos, enteramente digitales, no teme -afirmó- que un día un robot lo reemplace a él también, al menos "hasta que los robots no avancen tanto como para ser neuróticos. Entonces sí me preocuparé".
Desde que el escritor Philip K. Dick imaginara un mundo colmado de "androides que sueñan con ovejas eléctricas" -tal el verdadero nombre de la novela llevada al cine como Blade Runner-, otros novelistas, cineastas y científicos han imaginado un futuro en el que las máquinas adquieren cada vez más características humanas, no sólo en su apariencia sino fundamentalmente en su personalidad. Ahora que la inteligencia artificial ya no pertenece al género de la ciencia ficción, el temor de los humanos a ser sustituidos por robots aparece como una pesadilla distópica palpable, una suerte de nueva Guerra del Cerdo, en la que en vez ser jóvenes los que eliminan a viejos, esta vez son máquinas las que acorralan a toda la especie humana.
Pero quizá no haya tanto que temer. Aunque aún no los sintiéramos como una amenaza, los robots hace tiempo que ya están entre nosotros. Cada día, al conectarnos a la Web, antes que nada debemos convencer a una máquina de que nosotros mismos no somos robots. Estos, aunque no siempre estén dotados de brazos y piernas, son cada vez más utilizados en todas las industrias, y a diario, en todo el mundo, desarrollan tareas tan variadas como desactivar bombas, realizar operaciones quirúrgicas o conducir automóviles. Alemania y Japón lideran a nivel mundial la avanzada robótica y -oh, sorpresa- son los países con menor tasa de desempleo en el mundo desarrollado.
Jessica, que no perdió su empleo, lo aprendió: fue transferida a otra área de la empresa y ahora es parte de un sector denominado precisamente Robotic Process Automation Team, integrado por cincuenta profesionales, desde programadores a contadores, como ella. "La buena noticia es que lo que hago ahora es más divertido", dijo, y recordó al auditorio que "la mayoría de las profesiones del futuro todavía no existen". Adaptarse, más que temer, parece ser la tarea, y seguir soñando, que, por ahora, es algo que sólo podemos hacer los humanos.
Fuente: www.lanacion.com.ar
The New Yorker
by R. Kikuo Johnson
Sueños y pesadillas entre humanos y robots
29 DE OCTUBRE DE 2017
Javier Navia
LA NACION
Jessica Schvarzman tiene 26 años. Es contadora y hasta hace un tiempo trabajaba como analista de cuentas en una empresa. No era el trabajo más apasionante del mundo, pero se había formado para ello. Un día, sin embargo, su jefe le comunicó que lo que hacía podía automatizarse por completo, por lo que ya no se la necesitaría. Una máquina se haría cargo de todo. Aunque es una millennial y pensaba que esta tendencia no la afectaría tan pronto, Jessica se dio cuenta de que un robot se había quedado con su trabajo.
Su historia, contada por ella misma, fue una de las seguidas con mayor atención en el último Coloquio de IDEA, en Mar del Plata. Aunque en nuestro país otros temas más urgentes acaparan la agenda de empresarios y gobernantes, el inexorable reemplazo de trabajadores humanos por robots se ha convertido este año en uno de los debates más intensos del mundo corporativo a nivel mundial. Hace días, la tapa de la influyente revista The New Yorker, ilustrada por el artista R. Kikuo Johnson, mostraba a un hombre -presumiblemente un desempleado- recibiendo limosna de parte de robots que se paseaban como nuevos dueños de la calle. Johnson, que ya no usa tinta ni pinceles para sus dibujos, enteramente digitales, no teme -afirmó- que un día un robot lo reemplace a él también, al menos "hasta que los robots no avancen tanto como para ser neuróticos. Entonces sí me preocuparé".
Desde que el escritor Philip K. Dick imaginara un mundo colmado de "androides que sueñan con ovejas eléctricas" -tal el verdadero nombre de la novela llevada al cine como Blade Runner-, otros novelistas, cineastas y científicos han imaginado un futuro en el que las máquinas adquieren cada vez más características humanas, no sólo en su apariencia sino fundamentalmente en su personalidad. Ahora que la inteligencia artificial ya no pertenece al género de la ciencia ficción, el temor de los humanos a ser sustituidos por robots aparece como una pesadilla distópica palpable, una suerte de nueva Guerra del Cerdo, en la que en vez ser jóvenes los que eliminan a viejos, esta vez son máquinas las que acorralan a toda la especie humana.
Pero quizá no haya tanto que temer. Aunque aún no los sintiéramos como una amenaza, los robots hace tiempo que ya están entre nosotros. Cada día, al conectarnos a la Web, antes que nada debemos convencer a una máquina de que nosotros mismos no somos robots. Estos, aunque no siempre estén dotados de brazos y piernas, son cada vez más utilizados en todas las industrias, y a diario, en todo el mundo, desarrollan tareas tan variadas como desactivar bombas, realizar operaciones quirúrgicas o conducir automóviles. Alemania y Japón lideran a nivel mundial la avanzada robótica y -oh, sorpresa- son los países con menor tasa de desempleo en el mundo desarrollado.
Jessica, que no perdió su empleo, lo aprendió: fue transferida a otra área de la empresa y ahora es parte de un sector denominado precisamente Robotic Process Automation Team, integrado por cincuenta profesionales, desde programadores a contadores, como ella. "La buena noticia es que lo que hago ahora es más divertido", dijo, y recordó al auditorio que "la mayoría de las profesiones del futuro todavía no existen". Adaptarse, más que temer, parece ser la tarea, y seguir soñando, que, por ahora, es algo que sólo podemos hacer los humanos.
Fuente: www.lanacion.com.ar
The New Yorker
by R. Kikuo Johnson
Saturday, October 28, 2017
SALUD/GINT-Preocupa que el 40% de los porteños no sabe cómo actuar ante un ACV
The following information is used for educational purposes only.
Preocupa que el 40% de los porteños no sabe cómo actuar ante un ACV
El dato surge de una comparación entre estudios hechos en los últimos seis años; los expertos señalan que son cruciales el reconocimiento de los síntomas y la atención médica temprana
27 DE OCTUBRE DE 2017
Fabiola Czubaj
LA NACION
Imagen de un ACV en la computadora. Foto: Archivo
Aunque en los últimos años creció la difusión de las señales de alerta del accidente cerebrovascular (ACV), el 40% de los porteños aún no sabría qué hacer ante alguno de esos síntomas. Mientras que la mayoría dice que llamaría al servicio de emergencias o iría a una guardia, también hay quienes esperarían una hora o un día para ver si mejoran o, directamente, ignoran que deben consultar rápido. Así lo demuestran los resultados de un análisis de la evolución del conocimiento del ataque cerebral en la población de la Ciudad en los últimos seis años.
El trabajo, que se presentó esta semana, antes del Día Mundial del ACV, demuestra que entre 2011 y 2017 se redujo casi a la mitad el desconocimiento de los problemas de salud que elevan el riesgo de tener un ataque cerebral, pero que en ese período no varió entre los porteños el nivel de reconocimiento de las señales de alarma más comunes.
De acuerdo con la comparación de cinco encuestas que un equipo de la Fundación para el Estudio de las Neurociencias y la Radiología Intervencionista (Eneri) repitió en esos seis años en 15 comunas y 600 residentes cada vez, el 50% de los porteños no reconoce la aparición súbita del dolor de cabeza intenso como un síntoma por el que haya que consultar rápido. Un 30% "no haría nada" si de pronto no pudiera mover un brazo y un 35% actuaría igual aunque sienta que pierde la coordinación.
Apenas un 33,7% reconoce a la cefalea intensa repentina como una posible señal de alerta del ACV y algo menos (31%) lo hace con la aparición repentina de dificultades motrices (parálisis/hemiplejia) como otro de los síntomas.
"A pesar de que, en nuestro país, los registros demuestran que el síntoma motor es el más frecuente en las personas que están teniendo un ACV, el nivel de reconocimiento sigue siendo muy bajo", explicó la autora del estudio comparativo, Andrea Franco, neuróloga vascular del Instituto Eneri y el hospital Ramos Mejía.
El infarto cerebral también puede causar dificultades al hablar, pero solamente un 30,9% de los encuestados lo pudo reconocer.
Un 16,7% no conocía ninguno de estos síntomas, que también incluyen adormecimiento (debilidad) de los brazos y las piernas, mareo o vértigo.
Ventana terapéutica
El ACV ocurre cuando la obstrucción o la ruptura de un vaso sanguíneo del cerebro interrumpe el flujo sanguíneo normal, ya sea con una isquemia o una hemorragia. Esto impide que las neuronas sigan recibiendo oxígeno y comienzan a morir. Por eso es importante poder reconocer los síntomas y recibir atención lo antes posible. Hacerlo reduce el riesgo de discapacidad y muerte.
"Contamos con una ventana terapéutica (de menos de cinco horas) en la que podemos actuar con un tratamiento para que el paciente se pueda recuperar. En el mundo, el porcentaje de gente que llega a tratarse por un ACV es muy bajo, no supera el 10%, y acá es aún mucho más bajo -sostuvo Franco-. Eso es, básicamente, porque hay desconocimiento para actuar. Y este estudio lo demuestra, a pesar de que circula más información y mejoró en la población el conocimiento de la hipertensión o el sedentarismo como factores de riesgo. Pero también hay otros tan importantes, como la diabetes, la enfermedad cardíaca, el sobrepeso y las adicciones, en los que el conocimiento no varió significativamente en estos años."
Los resultados que Franco presentó esta semana durante la reunión "Educación del ACV en el Siglo XXI" sorprendieron a los asistentes. De hecho, en el encuentro organizada por la Facultad de Medicina de la Universidad de Buenos Aires, la Asociación Argentina de Ataque Cerebral y la Dirección Médica de la Cámara de Diputados de la Nación, las entidades y organizaciones médicas, científicas y académicas presentes firmaron un documento en el que acordaron avanzar en "la educación y el entrenamiento" de voluntarios y los profesionales de la salud para difundir mejor y más claramente los signos y los síntomas del ACV y las medidas de prevención, además de comprometerse a lograr que los pacientes reciban el tratamiento precoz que permita reducir la discapacidad y el riesgo de muerte.
Consejos
En el documento que se firmó durante la denominada "Cumbre del ACV", el miércoles pasado, se lee: "Es sabido que el 90% de los ACV están relacionados con varios factores de riesgo, de los cuales, los más importantes son la hipertensión arterial, la diabetes, las enfermedades cardíacas y la historia de ataque isquémico transitorio (AIT) y ACV. Dentro de esos factores, hay 10 modificables para difundir y sobre los que todavía es mucho lo que se puede hacer."
Por eso, aconsejan: controlar la presión, hacer actividad física cinco días a la semana, comer de manera saludable y equilibrada (frutas, verduras y reducir la sal), mantener el colesterol y el peso dentro de los valores normales, no fumar, beber alcohol con moderación y reducir el riesgo de diabetes o, si se tiene, mantenerla la enfermedad controlada, entre otros.
En la denominada"Cumbre del ACV" del miércoles pasado, también se presentó SoCoorRé, por "sonreír, coordinar, repetir", una regla sencilla para memorizar cómo reconocer los síntomas de un ACV.
En el país, como se mencionó durante la reunión, ocurren unos 320 ataques cerebrales por día. En la asociación civil ALPI, que se dedica a la rehabilitación neuromotora, por ejemplo, el 30% de los pacientes que llegaron a la institución en lo que va del año lo hicieron debido a haber sufrido un ACV.
"Se producen anualmente más de 100.000 accidentes cerebrovasculares. Muchos dejan graves secuelas y en alrededor de un tercio de ellos el desenlace es fatal. Reconocer un ACV en el momento que ocurre es fundamental para poder acudir de inmediato a un centro médico donde el paciente pueda recibir el tratamiento adecuado a tiempo", explicaron desde la Fundación Favaloro a través de un comunicado con motivo del Día Mundial del ACV, que se conmemora mañana.
En tanto, Victoria Marquevich, coordinadora de la Unidad Cerebrovascular del Hospital Universitario Austral, sostuvo: "Son importantes las acciones de concientización para incrementar el conocimiento de esta patología, que, afortunadamente, hoy es tratable, ya que hasta hace algunos años no lo era". Una de las maneras de reducir sus secuelas es, según dijo, "el reconocimiento precoz de los signos, para asistir inmediatamente a un hospital que cuente con una unidad de ACV y, por ende, sea capaz de iniciar el tratamiento adecuado"
Fuente:www.lanacion.com.ar
Preocupa que el 40% de los porteños no sabe cómo actuar ante un ACV
El dato surge de una comparación entre estudios hechos en los últimos seis años; los expertos señalan que son cruciales el reconocimiento de los síntomas y la atención médica temprana
27 DE OCTUBRE DE 2017
Fabiola Czubaj
LA NACION
Imagen de un ACV en la computadora. Foto: Archivo
Aunque en los últimos años creció la difusión de las señales de alerta del accidente cerebrovascular (ACV), el 40% de los porteños aún no sabría qué hacer ante alguno de esos síntomas. Mientras que la mayoría dice que llamaría al servicio de emergencias o iría a una guardia, también hay quienes esperarían una hora o un día para ver si mejoran o, directamente, ignoran que deben consultar rápido. Así lo demuestran los resultados de un análisis de la evolución del conocimiento del ataque cerebral en la población de la Ciudad en los últimos seis años.
El trabajo, que se presentó esta semana, antes del Día Mundial del ACV, demuestra que entre 2011 y 2017 se redujo casi a la mitad el desconocimiento de los problemas de salud que elevan el riesgo de tener un ataque cerebral, pero que en ese período no varió entre los porteños el nivel de reconocimiento de las señales de alarma más comunes.
De acuerdo con la comparación de cinco encuestas que un equipo de la Fundación para el Estudio de las Neurociencias y la Radiología Intervencionista (Eneri) repitió en esos seis años en 15 comunas y 600 residentes cada vez, el 50% de los porteños no reconoce la aparición súbita del dolor de cabeza intenso como un síntoma por el que haya que consultar rápido. Un 30% "no haría nada" si de pronto no pudiera mover un brazo y un 35% actuaría igual aunque sienta que pierde la coordinación.
Apenas un 33,7% reconoce a la cefalea intensa repentina como una posible señal de alerta del ACV y algo menos (31%) lo hace con la aparición repentina de dificultades motrices (parálisis/hemiplejia) como otro de los síntomas.
"A pesar de que, en nuestro país, los registros demuestran que el síntoma motor es el más frecuente en las personas que están teniendo un ACV, el nivel de reconocimiento sigue siendo muy bajo", explicó la autora del estudio comparativo, Andrea Franco, neuróloga vascular del Instituto Eneri y el hospital Ramos Mejía.
El infarto cerebral también puede causar dificultades al hablar, pero solamente un 30,9% de los encuestados lo pudo reconocer.
Un 16,7% no conocía ninguno de estos síntomas, que también incluyen adormecimiento (debilidad) de los brazos y las piernas, mareo o vértigo.
Ventana terapéutica
El ACV ocurre cuando la obstrucción o la ruptura de un vaso sanguíneo del cerebro interrumpe el flujo sanguíneo normal, ya sea con una isquemia o una hemorragia. Esto impide que las neuronas sigan recibiendo oxígeno y comienzan a morir. Por eso es importante poder reconocer los síntomas y recibir atención lo antes posible. Hacerlo reduce el riesgo de discapacidad y muerte.
"Contamos con una ventana terapéutica (de menos de cinco horas) en la que podemos actuar con un tratamiento para que el paciente se pueda recuperar. En el mundo, el porcentaje de gente que llega a tratarse por un ACV es muy bajo, no supera el 10%, y acá es aún mucho más bajo -sostuvo Franco-. Eso es, básicamente, porque hay desconocimiento para actuar. Y este estudio lo demuestra, a pesar de que circula más información y mejoró en la población el conocimiento de la hipertensión o el sedentarismo como factores de riesgo. Pero también hay otros tan importantes, como la diabetes, la enfermedad cardíaca, el sobrepeso y las adicciones, en los que el conocimiento no varió significativamente en estos años."
Los resultados que Franco presentó esta semana durante la reunión "Educación del ACV en el Siglo XXI" sorprendieron a los asistentes. De hecho, en el encuentro organizada por la Facultad de Medicina de la Universidad de Buenos Aires, la Asociación Argentina de Ataque Cerebral y la Dirección Médica de la Cámara de Diputados de la Nación, las entidades y organizaciones médicas, científicas y académicas presentes firmaron un documento en el que acordaron avanzar en "la educación y el entrenamiento" de voluntarios y los profesionales de la salud para difundir mejor y más claramente los signos y los síntomas del ACV y las medidas de prevención, además de comprometerse a lograr que los pacientes reciban el tratamiento precoz que permita reducir la discapacidad y el riesgo de muerte.
Consejos
En el documento que se firmó durante la denominada "Cumbre del ACV", el miércoles pasado, se lee: "Es sabido que el 90% de los ACV están relacionados con varios factores de riesgo, de los cuales, los más importantes son la hipertensión arterial, la diabetes, las enfermedades cardíacas y la historia de ataque isquémico transitorio (AIT) y ACV. Dentro de esos factores, hay 10 modificables para difundir y sobre los que todavía es mucho lo que se puede hacer."
Por eso, aconsejan: controlar la presión, hacer actividad física cinco días a la semana, comer de manera saludable y equilibrada (frutas, verduras y reducir la sal), mantener el colesterol y el peso dentro de los valores normales, no fumar, beber alcohol con moderación y reducir el riesgo de diabetes o, si se tiene, mantenerla la enfermedad controlada, entre otros.
En la denominada"Cumbre del ACV" del miércoles pasado, también se presentó SoCoorRé, por "sonreír, coordinar, repetir", una regla sencilla para memorizar cómo reconocer los síntomas de un ACV.
En el país, como se mencionó durante la reunión, ocurren unos 320 ataques cerebrales por día. En la asociación civil ALPI, que se dedica a la rehabilitación neuromotora, por ejemplo, el 30% de los pacientes que llegaron a la institución en lo que va del año lo hicieron debido a haber sufrido un ACV.
"Se producen anualmente más de 100.000 accidentes cerebrovasculares. Muchos dejan graves secuelas y en alrededor de un tercio de ellos el desenlace es fatal. Reconocer un ACV en el momento que ocurre es fundamental para poder acudir de inmediato a un centro médico donde el paciente pueda recibir el tratamiento adecuado a tiempo", explicaron desde la Fundación Favaloro a través de un comunicado con motivo del Día Mundial del ACV, que se conmemora mañana.
En tanto, Victoria Marquevich, coordinadora de la Unidad Cerebrovascular del Hospital Universitario Austral, sostuvo: "Son importantes las acciones de concientización para incrementar el conocimiento de esta patología, que, afortunadamente, hoy es tratable, ya que hasta hace algunos años no lo era". Una de las maneras de reducir sus secuelas es, según dijo, "el reconocimiento precoz de los signos, para asistir inmediatamente a un hospital que cuente con una unidad de ACV y, por ende, sea capaz de iniciar el tratamiento adecuado"
Fuente:www.lanacion.com.ar
SALUD/GINT-Cuatro de cada diez personas no saben qué hacer ante los síntomas de un ACV
The following information is used for educational purposes only.
Salud
Cuatro de cada diez personas no saben qué hacer ante los síntomas de un ACV
El dato surge de un estudio en la Ciudad. Los especialistas dicen que es clave llamar urgente a un servicio médico.
Rosario Medina
La actividad física, clave para no sufrir un ACV.
El infarto es la primera causa de muerte en el mundo. El accidente cerebrovascular (ACV), la segunda. En el infarto, la atención rápida es clave para la supervivencia y recuperación. En el ACV también. En el país, cada año se producen unos 50.000 infartos. Y se producen 126.000 ACV, uno cada 4 minutos. Sin embargo, ante un infarto las personas actúan con más rapidez que con ante un ACV, que es la primera causa de discapacidad en el mundo.
Aunque no son patologías comparables, en pos de concientizar sobre prevención y rápida intervención, vale decir que el ACV todavía tiene un largo camino por recorrer.
De hecho, con motivo del Día Mundial del ACV que se celebra el domingo próximo, la Fundación para el Estudio de las Neurociencias y la Radiología Intervencionista (FENERI) llevó adelante la encuesta cuali-cuantitativa “Evolución del conocimiento sobre causas y señales de ACV en la población porteña”, que presentó esta semana en el Congreso de la Nación.
Allí analizó cinco trabajos realizados en la Ciudad de Buenos Aires entre 2011 y 2017 para saber cómo se modificó la conducta de la población en cuanto a conocimiento y concientización en torno a esta enfermedad. Y concluyó que si bien cada vez más personas conocen las causas del ACV (el nivel de desconocimiento bajó del 20,4% en 2011 al 12,9% en 2017) , aún persiste un alto porcentaje (40%) que no sabe cómo reaccionar o qué hacer frente a los síntomas.
Ese punto es clave, porque dudar, esperar o no pedir asistencia médica a tiempo es lo que hace la diferencia entre que una persona se recupere, quede con graves secuelas o incluso muera por el ACV.
En el trabajo de FENERI dan algunos ejemplos de las demoras que se reflejaron a partir de los datos revelados por el estudio, que analizó datos de 2011, 2013, 2014, 2015 y 2017 sobre una base de 600 personas. Allí, el 61,2% respondió que llama a emergencias o va a una guardia ante la aparición de los síntomas. Pero el 22,1% dijo que espera una hora y, si el síntoma persiste, recién ahí decide. Sólo el 12,4% llama a su médico inmediatamente.
Otro problema que detectaron los investigadores, es la falta de reconocimiento de algunos síntomas. “El 50% de los encuestados no reconoció el dolor de cabeza súbito y de mayor intensidad como un síntoma que amerite actuar con rapidez”, dice el trabajo. A su vez, “el 30% no hace nada si de pronto no puede mover el brazo derecho”. También, “el 35% no hace nada si manifiesta repentina pérdida de coordinación”.
“Los síntomas son identificados por las personas, pero hay muy poca respuesta en la acción que toma la gente. No hay una actitud de consultar rápidamente ante las señales de alerta. Entonces se retrasa la consulta y perdemos tiempo sumamente valioso”, explica a Clarín la doctora Andrea Franco, neuróloga vascular del Instituto Eneri.
“Hay un tiempo en el que el ACV se puede tratar. Es la llamada ventana terapéutica. En ese tiempo el paciente puede ser tratado y recuperado plenamente, en la mayoría de los casos”, añade.
Este problema no es únicamente de la Argentina. “En el mundo se estima que sólo el 10% de los ACV llegan a tratarse a tiempo. En nuestro país ese número es de apenas entre 1 y 3%. Por eso es necesario profundizar las campañas en torno a la consulta rápida”, agrega la especialista.
La carrera contra el tiempo comienza con la aparición de los síntomas, que siempre se presentan en forma súbita. Una persona estaba bien y de pronto: presenta trastornos del habla o del entendimiento (quiere decir algo y no puede, habla pero no articula bien las palabras o responde a preguntas básicas en forma incoherente); le falta sensibilidad, tiene debilidad o parálisis en la cara, el brazo o la pierna, especialmente en un lado del cuerpo; repentinos problemas en la visión, ya sea en uno o los dos ojos; dificultades para caminar, mareo, vértigo o falta de coordinación; súbito dolor de cabeza de máxima intensidad, como nunca antes se había sentido.
“Lo importante es que todos los síntomas son de comienzo repentino, de un momento para otro. Los síntomas del ACV son de golpe, si una persona estaba bien y de pronto presenta uno o más de los esos síntomas, debería consultar”, afirma la doctora Virginia Pujol, coordinadora del Centro Integral de Neurología Vascular de Fleni. “La gente no sabe que existe un tratamiento específico para el ACV en su momento agudo. Tenemos 4,5 horas para recibirlo y esto disminuye la morbi-mortalidad”, añade. Si este tiempo pasa, remarca la especialista, se pierde ese tiempo vital.
“El tiempo es muy importante. Por eso ante la súbita aparición de síntomas específicos y sensibles hay que consultar de inmediato. Decir ‘voy a ir mañana’ no sirve. Son pocas horas vitales”, explica el doctor Gustavo Cerezo, jefe de prevención cardiovascular del Instituto Cardiovascular de Buenos Aires (ICBA) y agrega que si la persona tiene la posibilidad de ir por sus propios medios, se debe acercar a un centro de salud que tenga equipamiento de alta complejidad. ¿Por qué? “Antes de administrar el tratamiento farmacológico, hay que hacer una tomografía computada para identificar si se trata de un ACV isquémico (si fuera hemorrágico. Por eso decimos, si tiene la posibilidad, que vaya al centro más cercano”, dice Cerezo.
Otro punto importante: que la persona que acompañe al paciente tenga presente la hora en que empezaron los síntomas, porque la ventana terapéutica es de 4,5 horas, por lo que una hora más o menos puede hacer la diferencia.
Fuente:www.clarin.com
Salud
Cuatro de cada diez personas no saben qué hacer ante los síntomas de un ACV
El dato surge de un estudio en la Ciudad. Los especialistas dicen que es clave llamar urgente a un servicio médico.
Rosario Medina
La actividad física, clave para no sufrir un ACV.
El infarto es la primera causa de muerte en el mundo. El accidente cerebrovascular (ACV), la segunda. En el infarto, la atención rápida es clave para la supervivencia y recuperación. En el ACV también. En el país, cada año se producen unos 50.000 infartos. Y se producen 126.000 ACV, uno cada 4 minutos. Sin embargo, ante un infarto las personas actúan con más rapidez que con ante un ACV, que es la primera causa de discapacidad en el mundo.
Aunque no son patologías comparables, en pos de concientizar sobre prevención y rápida intervención, vale decir que el ACV todavía tiene un largo camino por recorrer.
De hecho, con motivo del Día Mundial del ACV que se celebra el domingo próximo, la Fundación para el Estudio de las Neurociencias y la Radiología Intervencionista (FENERI) llevó adelante la encuesta cuali-cuantitativa “Evolución del conocimiento sobre causas y señales de ACV en la población porteña”, que presentó esta semana en el Congreso de la Nación.
Allí analizó cinco trabajos realizados en la Ciudad de Buenos Aires entre 2011 y 2017 para saber cómo se modificó la conducta de la población en cuanto a conocimiento y concientización en torno a esta enfermedad. Y concluyó que si bien cada vez más personas conocen las causas del ACV (el nivel de desconocimiento bajó del 20,4% en 2011 al 12,9% en 2017) , aún persiste un alto porcentaje (40%) que no sabe cómo reaccionar o qué hacer frente a los síntomas.
Ese punto es clave, porque dudar, esperar o no pedir asistencia médica a tiempo es lo que hace la diferencia entre que una persona se recupere, quede con graves secuelas o incluso muera por el ACV.
En el trabajo de FENERI dan algunos ejemplos de las demoras que se reflejaron a partir de los datos revelados por el estudio, que analizó datos de 2011, 2013, 2014, 2015 y 2017 sobre una base de 600 personas. Allí, el 61,2% respondió que llama a emergencias o va a una guardia ante la aparición de los síntomas. Pero el 22,1% dijo que espera una hora y, si el síntoma persiste, recién ahí decide. Sólo el 12,4% llama a su médico inmediatamente.
Otro problema que detectaron los investigadores, es la falta de reconocimiento de algunos síntomas. “El 50% de los encuestados no reconoció el dolor de cabeza súbito y de mayor intensidad como un síntoma que amerite actuar con rapidez”, dice el trabajo. A su vez, “el 30% no hace nada si de pronto no puede mover el brazo derecho”. También, “el 35% no hace nada si manifiesta repentina pérdida de coordinación”.
“Los síntomas son identificados por las personas, pero hay muy poca respuesta en la acción que toma la gente. No hay una actitud de consultar rápidamente ante las señales de alerta. Entonces se retrasa la consulta y perdemos tiempo sumamente valioso”, explica a Clarín la doctora Andrea Franco, neuróloga vascular del Instituto Eneri.
“Hay un tiempo en el que el ACV se puede tratar. Es la llamada ventana terapéutica. En ese tiempo el paciente puede ser tratado y recuperado plenamente, en la mayoría de los casos”, añade.
Este problema no es únicamente de la Argentina. “En el mundo se estima que sólo el 10% de los ACV llegan a tratarse a tiempo. En nuestro país ese número es de apenas entre 1 y 3%. Por eso es necesario profundizar las campañas en torno a la consulta rápida”, agrega la especialista.
La carrera contra el tiempo comienza con la aparición de los síntomas, que siempre se presentan en forma súbita. Una persona estaba bien y de pronto: presenta trastornos del habla o del entendimiento (quiere decir algo y no puede, habla pero no articula bien las palabras o responde a preguntas básicas en forma incoherente); le falta sensibilidad, tiene debilidad o parálisis en la cara, el brazo o la pierna, especialmente en un lado del cuerpo; repentinos problemas en la visión, ya sea en uno o los dos ojos; dificultades para caminar, mareo, vértigo o falta de coordinación; súbito dolor de cabeza de máxima intensidad, como nunca antes se había sentido.
“Lo importante es que todos los síntomas son de comienzo repentino, de un momento para otro. Los síntomas del ACV son de golpe, si una persona estaba bien y de pronto presenta uno o más de los esos síntomas, debería consultar”, afirma la doctora Virginia Pujol, coordinadora del Centro Integral de Neurología Vascular de Fleni. “La gente no sabe que existe un tratamiento específico para el ACV en su momento agudo. Tenemos 4,5 horas para recibirlo y esto disminuye la morbi-mortalidad”, añade. Si este tiempo pasa, remarca la especialista, se pierde ese tiempo vital.
“El tiempo es muy importante. Por eso ante la súbita aparición de síntomas específicos y sensibles hay que consultar de inmediato. Decir ‘voy a ir mañana’ no sirve. Son pocas horas vitales”, explica el doctor Gustavo Cerezo, jefe de prevención cardiovascular del Instituto Cardiovascular de Buenos Aires (ICBA) y agrega que si la persona tiene la posibilidad de ir por sus propios medios, se debe acercar a un centro de salud que tenga equipamiento de alta complejidad. ¿Por qué? “Antes de administrar el tratamiento farmacológico, hay que hacer una tomografía computada para identificar si se trata de un ACV isquémico (si fuera hemorrágico. Por eso decimos, si tiene la posibilidad, que vaya al centro más cercano”, dice Cerezo.
Otro punto importante: que la persona que acompañe al paciente tenga presente la hora en que empezaron los síntomas, porque la ventana terapéutica es de 4,5 horas, por lo que una hora más o menos puede hacer la diferencia.
Fuente:www.clarin.com
Wednesday, October 25, 2017
BUS/GINT-TED Talks-Paul Tasner, How I became an entrepreneur at 66
The following information is used for educational purposes only.
Filmed June 2017 at TED Residency
Paul Tasner, How I became an entrepreneur at 66
It's never too late to reinvent yourself. Take it from Paul Tasner -- after working continuously for other people for 40 years, he founded his own start-up at age 66, pairing his idea for a business with his experience and passion. And he's not alone. As he shares in this short, funny and inspirational talk, seniors are increasingly indulging their entrepreneurial instincts -- and seeing great success.
This talk was presented at an official TED conference, and was featured by our editors on the home page.
Transcript:
I'd like to take you back about seven years in my life. Friday afternoon, a few days before Christmas 2009. I was the director of operations at a consumer products company in San Francisco, and I was called into a meeting that was already in progress. That meeting turned out to be my exit interview. I was fired, along with several others. I was 64 years old at the time. It wasn't completely unexpected. I signed a stack of papers, gathered my personal effects, and left to join my wife who was waiting for me at a nearby restaurant, completely unaware. Fast-forward several hours, we both got really silly drunk.
(Laughter)
So, 40 plus years of continuous employment for a variety of companies, large and small, was over. I had a good a network, a good reputation -- I thought I'd be just fine. I was an engineer in manufacturing and packaging. I had a good background. Retirement was, like for so many people, simply not an option for me. So I turned to consulting for the next couple of years without any passion whatsoever.
And then an idea began to take root, born from my concern for our environment. I wanted to build my own business, designing and manufacturing biodegradable packaging from waste -- paper, agricultural, even textile waste -- replacing the toxic, disposable plastic packaging to which we've all become addicted. This is called clean technology, and it felt really meaningful to me. A venture that could help to reduce the billions of pounds of single-use plastic packaging dumped each year and polluting our land, our rivers and our oceans, and left for future generations to resolve -- our grandchildren, my grandchildren.
And so now at the age of 66, with 40 years of experience, I became an entrepreneur for the very first time.
(Cheers)
(Applause)
Thank you. But there's more.
(Laughter)
Lots of issues to deal with: manufacturing, outsourcing, job creation, patents, partnerships, funding -- these are all typical issues for a start-up, but hardly typical for me. And a word about funding. I live and work in San Francisco. And if you're looking for funding, you are typically going to compete with some very young people from the high-tech industry, and it can be very discouraging and intimidating. I have shoes older than most of these people.
(Laughter)
I do.
(Laughter)
But five years later, I'm thrilled and proud to share with you that our revenues have doubled every year, we have no debt, we have several marquee clients, our patent was issued, I have a wonderful partner who's been with me right from the beginning, and we've won more than 20 awards for the work that we've done. But best of all, we've made a small dent -- a very small dent -- in the worldwide plastic pollution crisis.
(Applause)
And I am doing the most rewarding and meaningful work of my life right now. I can tell you there's lots of resources available to entrepreneurs of all ages, but what I really yearned for five years ago was to find other first-time entrepreneurs who were my age. I wanted to connect with them. I had no role models, absolutely none. That 20-something app developer from Silicon Valley was not my role model.
(Laughter)
I'm sure he was very clever -
(Laughter)
I want to do something about that, and I want all of us to do something about that. I want us to start talking more about people who don't become entrepreneurs until they are seniors. Talking about these bold men and women who are checking in when their peers, in essence, are checking out. And then connecting all these people across industries, across regions, across countries -- building a community.
You know, the Small Business Administration tells us that 64 percent of new jobs created in the private sector in the USA are thanks to small businesses like mine. And who's to say that we'll stay forever small? We have an interesting culture that really expects when you reach a certain age, you're going to be golfing, or playing checkers, or babysitting the grandkids all of the time. And I adore my grandchildren --
(Laughter)
and I'm also passionate about doing something meaningful in the global marketplace.
And I'm going to have lots of company. The Census Bureau says that by 2050, there will be 84 million seniors in this country. That's an amazing number. That's almost twice as many as we have today. Can you imagine how many first-time entrepreneurs there will be among 84 million people? And they'll all have four decades of experience.
(Laughter)
So when I say, "Let's start talking more about these wonderful entrepreneurs," I mean, let's talk about their ventures, just as we do the ventures of their much younger counterparts. The older entrepreneurs in this country have a 70 percent success rate starting new ventures. 70 percent success rate. We're like the Golden State Warriors of entrepreneurs --
(Laughter)
(Applause)
And that number plummets to 28 percent for younger entrepreneurs. This is according to a UK-based group called CMI.
Aren't the accomplishments of a 70-year-old entrepreneur every bit as meaningful, every bit as newsworthy, as the accomplishments of a 30-year-old entrepreneur? Of course they are. That's why I'd like to make the phrase "70 over 70" just as --
(Laughter)
just as commonplace as the phrase "30 under 30."
(Applause)
Thank you.
(Cheers)
(Applause)
Filmed June 2017 at TED Residency
Paul Tasner, How I became an entrepreneur at 66
It's never too late to reinvent yourself. Take it from Paul Tasner -- after working continuously for other people for 40 years, he founded his own start-up at age 66, pairing his idea for a business with his experience and passion. And he's not alone. As he shares in this short, funny and inspirational talk, seniors are increasingly indulging their entrepreneurial instincts -- and seeing great success.
This talk was presented at an official TED conference, and was featured by our editors on the home page.
Transcript:
I'd like to take you back about seven years in my life. Friday afternoon, a few days before Christmas 2009. I was the director of operations at a consumer products company in San Francisco, and I was called into a meeting that was already in progress. That meeting turned out to be my exit interview. I was fired, along with several others. I was 64 years old at the time. It wasn't completely unexpected. I signed a stack of papers, gathered my personal effects, and left to join my wife who was waiting for me at a nearby restaurant, completely unaware. Fast-forward several hours, we both got really silly drunk.
(Laughter)
So, 40 plus years of continuous employment for a variety of companies, large and small, was over. I had a good a network, a good reputation -- I thought I'd be just fine. I was an engineer in manufacturing and packaging. I had a good background. Retirement was, like for so many people, simply not an option for me. So I turned to consulting for the next couple of years without any passion whatsoever.
And then an idea began to take root, born from my concern for our environment. I wanted to build my own business, designing and manufacturing biodegradable packaging from waste -- paper, agricultural, even textile waste -- replacing the toxic, disposable plastic packaging to which we've all become addicted. This is called clean technology, and it felt really meaningful to me. A venture that could help to reduce the billions of pounds of single-use plastic packaging dumped each year and polluting our land, our rivers and our oceans, and left for future generations to resolve -- our grandchildren, my grandchildren.
And so now at the age of 66, with 40 years of experience, I became an entrepreneur for the very first time.
(Cheers)
(Applause)
Thank you. But there's more.
(Laughter)
Lots of issues to deal with: manufacturing, outsourcing, job creation, patents, partnerships, funding -- these are all typical issues for a start-up, but hardly typical for me. And a word about funding. I live and work in San Francisco. And if you're looking for funding, you are typically going to compete with some very young people from the high-tech industry, and it can be very discouraging and intimidating. I have shoes older than most of these people.
(Laughter)
I do.
(Laughter)
But five years later, I'm thrilled and proud to share with you that our revenues have doubled every year, we have no debt, we have several marquee clients, our patent was issued, I have a wonderful partner who's been with me right from the beginning, and we've won more than 20 awards for the work that we've done. But best of all, we've made a small dent -- a very small dent -- in the worldwide plastic pollution crisis.
(Applause)
And I am doing the most rewarding and meaningful work of my life right now. I can tell you there's lots of resources available to entrepreneurs of all ages, but what I really yearned for five years ago was to find other first-time entrepreneurs who were my age. I wanted to connect with them. I had no role models, absolutely none. That 20-something app developer from Silicon Valley was not my role model.
(Laughter)
I'm sure he was very clever -
(Laughter)
I want to do something about that, and I want all of us to do something about that. I want us to start talking more about people who don't become entrepreneurs until they are seniors. Talking about these bold men and women who are checking in when their peers, in essence, are checking out. And then connecting all these people across industries, across regions, across countries -- building a community.
You know, the Small Business Administration tells us that 64 percent of new jobs created in the private sector in the USA are thanks to small businesses like mine. And who's to say that we'll stay forever small? We have an interesting culture that really expects when you reach a certain age, you're going to be golfing, or playing checkers, or babysitting the grandkids all of the time. And I adore my grandchildren --
(Laughter)
and I'm also passionate about doing something meaningful in the global marketplace.
And I'm going to have lots of company. The Census Bureau says that by 2050, there will be 84 million seniors in this country. That's an amazing number. That's almost twice as many as we have today. Can you imagine how many first-time entrepreneurs there will be among 84 million people? And they'll all have four decades of experience.
(Laughter)
So when I say, "Let's start talking more about these wonderful entrepreneurs," I mean, let's talk about their ventures, just as we do the ventures of their much younger counterparts. The older entrepreneurs in this country have a 70 percent success rate starting new ventures. 70 percent success rate. We're like the Golden State Warriors of entrepreneurs --
(Laughter)
(Applause)
And that number plummets to 28 percent for younger entrepreneurs. This is according to a UK-based group called CMI.
Aren't the accomplishments of a 70-year-old entrepreneur every bit as meaningful, every bit as newsworthy, as the accomplishments of a 30-year-old entrepreneur? Of course they are. That's why I'd like to make the phrase "70 over 70" just as --
(Laughter)
just as commonplace as the phrase "30 under 30."
(Applause)
Thank you.
(Cheers)
(Applause)
HEALTH/GINT-TED Talks-Elizabeth Wayne, We can hack our immune cells to fight cancer
The following information is used for educational purposes only.
Filmed April 2017 at TED2017
Elizabeth Wayne, We can hack our immune cells to fight cancer
After decades of research and billions spent in clinical trials, we still have a problem with cancer drug delivery, says biomedical engineer Elizabeth Wayne. Chemotherapy kills cancer -- but it kills the rest of your body, too. Instead of using human design to fight cancer, why not use nature's? In this quick talk, Wayne explains how her lab is creating nanoparticle treatments that bind to immune cells, your body's first responders, to precisely target cancer cells without damaging healthy ones.
This talk was presented at an official TED conference, and was featured by our editors on the home page.
Transcript:
After decades of research and billions of dollars spent in clinical trials, we still have a problem with cancer drug delivery. We still give patients chemotherapy, which is so non-specific that even though it kills the cancer cells, it kind of kills the rest of your body, too. And yes, we have developed more selective drugs, but it's still a challenge to get them into the tumor, and they end up accumulating in the other organs as well or passing through your urine, which is a total waste. And fields like mine have emerged where we try to encapsulate these drugs to protect them as they travel through the body. But these modifications cause problems that we make more modifications to fix.
So what I'm really trying to say is we need a better drug delivery system. And I propose, rather than using solely human design, why not use nature's?
Immune cells are these versatile vehicles that travel throughout our body, patrolling for signs of disease and arriving at a wound mere minutes after injury. So I ask you guys: If immune cells are already traveling to places of injury or disease in our bodies, why not add an extra passenger? Why not use immune cells to deliver drugs to cure some of our biggest problems in disease?
I am a biomedical engineer, and I want to tell you guys a story about how I use immune cells to target one of the largest problems in cancer. Did you know that over 90 percent of cancer deaths can be attributed to its spread? So if we can stop these cancer cells from going from the primary tumor to a distant site, we can stop cancer right in its tracks and give people more of their lives back.
To do this special mission, we decided to deliver a nanoparticle made of lipids, which are the same materials that compose your cell membrane. And we've added two special molecules. One is called e-selectin, which acts as a glue that binds the nanoparticle to the immune cell. And the second one is called trail. Trail is a therapeutic drug that kills cancer cells but not normal cells. Now, when you put both of these together, you have a mean killing machine on wheels.
To test this, we ran an experiment in a mouse. So what we did was we injected the nanoparticles, and they bound almost immediately to the immune cells in the bloodstream. And then we injected the cancer cells to mimic a process through which cancer cells spread throughout our bodies. And we found something very exciting. We found that in our treated group, over 75 percent of the cancer cells we initially injected were dead or dying, in comparison to only around 25 percent. So just imagine: these fewer amount of cells were available to actually be able to spread to a different part of the body. And this is only after two hours of treatment.
Our results were amazing, and we had some pretty interesting press. My favorite title was actually, "Sticky balls may stop the spread of cancer."
(Laughter)
I can't tell you just how smug my male colleagues were, knowing that their sticky balls might one day cure cancer.
(Laughter)
But I can tell you they made some pretty, pretty, exciting, pretty ballsy t-shirts.
This was also my first experience talking to patients where they asked how soon our therapy would be available. And I keep these stories with me to remind me of the importance of the science, the scientists and the patients.
Now, our fast-acting results were pretty interesting, but we still had one lingering question: Can our sticky balls, our particles actually attached to the immune cells, actually stop the spread of cancer? So we went to our animal model, and we found three important parts. Our primary tumors were smaller in our treated animals, there were fewer cells in circulation, and there was little to no tumor burden in the distant organs.
Now, this wasn't just a victory for us and our sticky balls. This was also a victory to me in drug delivery, and it represents a paradigm shift, a revolution -- to go from just using drugs, just injecting them and hoping they go to the right places in the body, to using immune cells as special delivery drivers in your body. For this example, we used two molecules, e-selectin and trail, but really, the possibility of drugs you can use are endless.
And I talked about cancer, but where disease goes, so do immune cells. So this could be used for any disease. Imagine using immune cells to deliver crucial wound-healing agents after a spinal cord injury, or using immune cells to deliver drugs past the blood-brain barrier to treat Parkinson's or Alzheimer's disease.
These are the ideas that excite me about science the most. And from where I stand, I see so much promise and opportunity.
Thank you.
(Applause)
Filmed April 2017 at TED2017
Elizabeth Wayne, We can hack our immune cells to fight cancer
After decades of research and billions spent in clinical trials, we still have a problem with cancer drug delivery, says biomedical engineer Elizabeth Wayne. Chemotherapy kills cancer -- but it kills the rest of your body, too. Instead of using human design to fight cancer, why not use nature's? In this quick talk, Wayne explains how her lab is creating nanoparticle treatments that bind to immune cells, your body's first responders, to precisely target cancer cells without damaging healthy ones.
This talk was presented at an official TED conference, and was featured by our editors on the home page.
Transcript:
After decades of research and billions of dollars spent in clinical trials, we still have a problem with cancer drug delivery. We still give patients chemotherapy, which is so non-specific that even though it kills the cancer cells, it kind of kills the rest of your body, too. And yes, we have developed more selective drugs, but it's still a challenge to get them into the tumor, and they end up accumulating in the other organs as well or passing through your urine, which is a total waste. And fields like mine have emerged where we try to encapsulate these drugs to protect them as they travel through the body. But these modifications cause problems that we make more modifications to fix.
So what I'm really trying to say is we need a better drug delivery system. And I propose, rather than using solely human design, why not use nature's?
Immune cells are these versatile vehicles that travel throughout our body, patrolling for signs of disease and arriving at a wound mere minutes after injury. So I ask you guys: If immune cells are already traveling to places of injury or disease in our bodies, why not add an extra passenger? Why not use immune cells to deliver drugs to cure some of our biggest problems in disease?
I am a biomedical engineer, and I want to tell you guys a story about how I use immune cells to target one of the largest problems in cancer. Did you know that over 90 percent of cancer deaths can be attributed to its spread? So if we can stop these cancer cells from going from the primary tumor to a distant site, we can stop cancer right in its tracks and give people more of their lives back.
To do this special mission, we decided to deliver a nanoparticle made of lipids, which are the same materials that compose your cell membrane. And we've added two special molecules. One is called e-selectin, which acts as a glue that binds the nanoparticle to the immune cell. And the second one is called trail. Trail is a therapeutic drug that kills cancer cells but not normal cells. Now, when you put both of these together, you have a mean killing machine on wheels.
To test this, we ran an experiment in a mouse. So what we did was we injected the nanoparticles, and they bound almost immediately to the immune cells in the bloodstream. And then we injected the cancer cells to mimic a process through which cancer cells spread throughout our bodies. And we found something very exciting. We found that in our treated group, over 75 percent of the cancer cells we initially injected were dead or dying, in comparison to only around 25 percent. So just imagine: these fewer amount of cells were available to actually be able to spread to a different part of the body. And this is only after two hours of treatment.
Our results were amazing, and we had some pretty interesting press. My favorite title was actually, "Sticky balls may stop the spread of cancer."
(Laughter)
I can't tell you just how smug my male colleagues were, knowing that their sticky balls might one day cure cancer.
(Laughter)
But I can tell you they made some pretty, pretty, exciting, pretty ballsy t-shirts.
This was also my first experience talking to patients where they asked how soon our therapy would be available. And I keep these stories with me to remind me of the importance of the science, the scientists and the patients.
Now, our fast-acting results were pretty interesting, but we still had one lingering question: Can our sticky balls, our particles actually attached to the immune cells, actually stop the spread of cancer? So we went to our animal model, and we found three important parts. Our primary tumors were smaller in our treated animals, there were fewer cells in circulation, and there was little to no tumor burden in the distant organs.
Now, this wasn't just a victory for us and our sticky balls. This was also a victory to me in drug delivery, and it represents a paradigm shift, a revolution -- to go from just using drugs, just injecting them and hoping they go to the right places in the body, to using immune cells as special delivery drivers in your body. For this example, we used two molecules, e-selectin and trail, but really, the possibility of drugs you can use are endless.
And I talked about cancer, but where disease goes, so do immune cells. So this could be used for any disease. Imagine using immune cells to deliver crucial wound-healing agents after a spinal cord injury, or using immune cells to deliver drugs past the blood-brain barrier to treat Parkinson's or Alzheimer's disease.
These are the ideas that excite me about science the most. And from where I stand, I see so much promise and opportunity.
Thank you.
(Applause)
BUS/SOC/GINT-TED Talks-Margrethe Vestager, The new age of corporate monopolies
The following information is used for educational purposes only.
Filmed September 2017 at TEDGlobal>NYC
Margrethe Vestager, The new age of corporate monopolies
Margrethe Vestager wants to keep European markets competitive -- which is why, on behalf of the EU, she's fined Google $2.8 billion for breaching antitrust rules, asked Apple for $15.3 billion in back taxes and investigated a range of companies, from Gazprom to Fiat, for anti-competitive practices. In an important talk about the state of the global business, she explains why markets need clear rules -- and how even the most innovative companies can become a problem when they become too dominant. "Real and fair competition has a vital role to play in building the trust we need to get the best of our societies," Vestager says. "And that starts with enforcing our rules."
This talk was presented at an official TED conference, and was featured by our editors on the home page.
Transcript:
Let's go back to 1957. Representatives from six European countries had come to Rome to sign the treaty that was to create the European Union. Europe was destroyed. A world war had emerged from Europe. The human suffering was unbelievable and unprecedented. Those men wanted to create a peaceful, democratic Europe, a Europe that works for its people.
And one of the many building blocks in that peace project was a common European market. Already back then, they saw how markets, when left to themselves, can sort of slip into being just the private property of big businesses and cartels, meeting the needs of some businesses and not the needs of customers.
So from our very first day, in 1957, the European Union had rules to defend fair competition. And that means competition on the merits, that you compete on the quality of your products, the prices you can offer, the services, the innovation that you produce. That's competition on the merits. You have a fair chance of making it on such a market. And it's my job, as Commissioner for Competition, to make sure that companies who do business in Europe live by those rules.
But let's take a step back. Why do we need rules on competition at all? Why not just let businesses compete? Isn't that also the best for us if they compete freely, since more competition drives more quality, lower prices, more innovation? Well, mostly it is. But the problem is that sometimes, for businesses, competition can be inconvenient, because competition means that the race is never over, the game is never won. No matter how well you were doing in the past, there's always someone who are out there wanting to take your place. So the temptation to avoid competition is powerful. It's rooted in motives as old as Adam and Eve: in greed for yet more money, in fear of losing your position in the market and all the benefits it brings.
And when greed and fear are linked to power, you have a dangerous mix. We see that in political life. In part of the world, the mix of greed and fear means that those who get power become reluctant to give it back. One of the many things I like and admire in our democracies are the norms that make our leaders hand over power when voters tell them to. And competition rules can do a similar thing in the market, making sure that greed and fear doesn't overcome fairness. Because those rules mean that companies cannot misuse their power to undermine competition.
Think for a moment about your car. It has thousands of parts, from the foam that makes the seats to the electrical wiring to the light bulbs. And for many of those parts, the world's carmakers, they are dependent on only a few suppliers. So it's hardly surprising that it is kind of tempting for those suppliers to come together and fix prices. But just imagine what that could do to the final price of your new car in the market. Except, it's not imaginary. The European Commission has dealt with already seven different car parts cartels, and we're still investigating some. Here, the Department of Justice are also looking into the market for car parts, and it has called it the biggest criminal investigation it has ever pursued. But without competition rules, there would be no investigation, and there would be nothing to stop this collusion from happening and the prices of your car to go up.
Yet it's not only companies who can undermine fair competition. Governments can do it, too. And governments do that when they hand out subsidies to just the favorite few, the selected. They may do that when they hand out subsidies -- and, of course, all financed by taxpayers -- to companies. That may be in the form of special tax treatments, like the tax benefits that firms like Fiat, Starbucks and Apple got from some governments in Europe. Those subsidies stop companies from competing on equal terms. They can mean that the companies that succeed, well, they are the companies that got the most subsidy, the ones that are the best-connected, and not, as it should be, the companies that serve consumers the best. So there are times when we need to step in to make sure that competition works the way it should. By doing that, we help the market to work fairly, because competition gives consumers the power to demand a fair deal. It means that companies know that if they cannot offer good prices or the service that's expected, well, the customers will go somewhere else.
And that sort of fairness is more important than we may sometimes realize. Very few people think about politics all the time. Some even skip it at election time. But we are all in the market. Every day, we are in the market. And we don't want businesses to agree on prices in the back office. We don't want them to divide the market between them. We don't want one big company just to shut out competitors from ever showing us what they can do.
If that happens, well, obviously, we feel that someone has cheated us, that we are being ignored or taken for granted by the market. And that may undermine not only our trust in the market but also our trust in the society. In a recent survey, more than two-thirds of Europeans said that they had felt the effects of lack of competition: that the price for electricity was too high, that the price for the medicines they needed was too high, that they had no real choice if they wanted to travel by bus or by plane, or they got poor service from their internet provider. In short, they found that the market didn't treat them fairly. And that might seem like very small things, but they can give you this sense that the world isn't really fair. And they see the market, which was supposed to serve everyone, become more like the private property of a few powerful companies.
The market is not the society. Our societies are, of course, much, much more than the market. But lack of trust in the market can rub off on society so we lose trust in our society as well. And it may be the most important thing we have, trust. We can trust each other if we are treated as equals. If we are all to have the same chances, well, we all have to follow the same fundamental rules. Of course, some people and some businesses are more successful than others, but we do not trust in a society if the prizes are handed out even before the contest begins.
And this is where competition rules come in, because when we make sure that markets work fairly, then businesses compete on the merits, and that helps to build the trust that we need as citizens to feel comfortable and in control, and the trust that allows our society to work. Because without trust, everything becomes harder. Just to live our daily lives, we need to trust in strangers, to trust the banks who keep our money, the builders who build our home, the electrician who comes to fix the wiring, the doctor who treats us when we're ill, not to mention the other drivers on the road, and everyone knows that they are crazy. And yet, we have to trust them to do the right thing. And the thing is that the more our societies grow, the more important trust becomes and the harder it is to build. And that is a paradox of modern societies. And this is especially true when technology changes the way that we interact. Of course, to some degree, technology can help us to build trust in one another with ratings systems and other systems that enable the sharing economy. But technology also creates completely new challenges when they ask us not to trust in other people but to trust in algorithms and computers.
Of course, we all see and share and appreciate all the good that new technology can do us. It's a lot of good. Autonomous cars can give people with disabilities new independence. It can save us all time, and it can make a much, much better use of resources. Algorithms that rely on crunching enormous amounts of data can enable our doctors to give us a much better treatment, and many other things. But no one is going to hand over their medical data or step into a car that's driven by an algorithm unless they trust the companies that they are dealing with. And that trust isn't always there. Today, for example, less than a quarter of Europeans trust online businesses to protect their personal information.
But what if people knew that they could rely on technology companies to treat them fairly? What if they knew that those companies respond to competition by trying to do better, by trying to serve consumers better, not by using their power to shut out competitors, say, by pushing their services far, far down the list of search results and promoting themselves? What if they knew that compliance with the rules was built into the algorithms by design, that the algorithm had to go to competition rules school before they were ever allowed to work, that those algorithms were designed in a way that meant that they couldn't collude, that they couldn't form their own little cartel in the black box they're working in?
Together with regulation, competition rules can do that. They can help us to make sure that new technology treats people fairly and that everyone can compete on a level playing field. And that can help us build the trust that we need for real innovation to flourish and for societies to develop for citizens. Because trust cannot be imposed. It has to be earned.
Since the very first days of the European Union, 60 years ago, our competition rules have helped to build that trust. A lot of things have changed. It's hard to say what those six representatives would have made of a smartphone. But in today's world, as well as in their world, competition makes the market work for everyone. And that is why I am convinced that real and fair competition has a vital role to play in building the trust we need to get the best of our societies, and that starts with enforcing our rules, actually just to make the market work for everyone.
Thank you.
(Applause)
Bruno Giussani: Thank you. Thank you, Commissioner.
Margrethe Vestager: It was a pleasure.
BG: I want to ask you two questions. The first one is about data, because I have the impression that technology and data are changing the way competition takes place and the way competition regulation is designed and enforced. Can you maybe comment on that?
MV: Well, yes, it is definitely challenging us, because we both have to sharpen our tools but also to develop new tools. When we were going through the Google responses to our statement of objection, we were going through 5.2 terabytes of data. It's quite a lot. So we had to set up new systems. We had to figure out how to do this, because you cannot work the way you did just a few years ago. So we are definitely sharpening up our working methods. The other thing is that we try to distinguish between different kinds of data, because some data is extremely valuable and they will form, like, a barrier to entry in a market. Other things you can just -- it loses its value tomorrow. So we try to make sure that we never, ever underestimate the fact that data works as a currency in the market and as an asset that can be a real barrier for competition.
BG: Google. You fined them 2.8 billion euros a few months ago.
MV: No, that was dollars. It's not so strong these days.
BG: Ah, well, depends on the -
(Laughter)
Google appealed the case. The case is going to court. It will last a while. Earlier, last year, you asked Apple to pay 13 billion in back taxes, and you have also investigated other companies, including European and Russian companies, not only American companies, by far. Yet the investigations against the American companies are the ones that have attracted the most attention and they have also attracted some accusations. You have been accused, essentially, of protectionism, of jealousy, or using legislation to hit back at American companies that have conquered European markets. "The Economist" just this week on the front page writes, "Vestager Versus The Valley." How do you react to that?
MV: Well, first of all, I take it very seriously, because bias has no room in law enforcement. We have to prove our cases with the evidence and the facts and the jurisprudence in order also to present it to the courts. The second thing is that Europe is open for business, but not for tax evasion.
(Applause)
The thing is that we are changing, and for instance, when I ask my daughters -- they use Google as well -- "Why do you do that?" They say, "Well, because it works. It's a very good product." They would never, ever, come up with the answer, "It's because it's a US product." It's just because it works. And that is of course how it should be. But just the same, it is important that someone is looking after to say, "Well, we congratulate you while you grow and grow and grow, but congratulation stops if we find that you're misusing your position to harm competitors so that they cannot serve consumers."
BG: It will be a fascinating case to follow. Thank you for coming to TED.
MV: It was a pleasure. Thanks a lot.
(Applause)
Filmed September 2017 at TEDGlobal>NYC
Margrethe Vestager, The new age of corporate monopolies
Margrethe Vestager wants to keep European markets competitive -- which is why, on behalf of the EU, she's fined Google $2.8 billion for breaching antitrust rules, asked Apple for $15.3 billion in back taxes and investigated a range of companies, from Gazprom to Fiat, for anti-competitive practices. In an important talk about the state of the global business, she explains why markets need clear rules -- and how even the most innovative companies can become a problem when they become too dominant. "Real and fair competition has a vital role to play in building the trust we need to get the best of our societies," Vestager says. "And that starts with enforcing our rules."
This talk was presented at an official TED conference, and was featured by our editors on the home page.
Transcript:
Let's go back to 1957. Representatives from six European countries had come to Rome to sign the treaty that was to create the European Union. Europe was destroyed. A world war had emerged from Europe. The human suffering was unbelievable and unprecedented. Those men wanted to create a peaceful, democratic Europe, a Europe that works for its people.
And one of the many building blocks in that peace project was a common European market. Already back then, they saw how markets, when left to themselves, can sort of slip into being just the private property of big businesses and cartels, meeting the needs of some businesses and not the needs of customers.
So from our very first day, in 1957, the European Union had rules to defend fair competition. And that means competition on the merits, that you compete on the quality of your products, the prices you can offer, the services, the innovation that you produce. That's competition on the merits. You have a fair chance of making it on such a market. And it's my job, as Commissioner for Competition, to make sure that companies who do business in Europe live by those rules.
But let's take a step back. Why do we need rules on competition at all? Why not just let businesses compete? Isn't that also the best for us if they compete freely, since more competition drives more quality, lower prices, more innovation? Well, mostly it is. But the problem is that sometimes, for businesses, competition can be inconvenient, because competition means that the race is never over, the game is never won. No matter how well you were doing in the past, there's always someone who are out there wanting to take your place. So the temptation to avoid competition is powerful. It's rooted in motives as old as Adam and Eve: in greed for yet more money, in fear of losing your position in the market and all the benefits it brings.
And when greed and fear are linked to power, you have a dangerous mix. We see that in political life. In part of the world, the mix of greed and fear means that those who get power become reluctant to give it back. One of the many things I like and admire in our democracies are the norms that make our leaders hand over power when voters tell them to. And competition rules can do a similar thing in the market, making sure that greed and fear doesn't overcome fairness. Because those rules mean that companies cannot misuse their power to undermine competition.
Think for a moment about your car. It has thousands of parts, from the foam that makes the seats to the electrical wiring to the light bulbs. And for many of those parts, the world's carmakers, they are dependent on only a few suppliers. So it's hardly surprising that it is kind of tempting for those suppliers to come together and fix prices. But just imagine what that could do to the final price of your new car in the market. Except, it's not imaginary. The European Commission has dealt with already seven different car parts cartels, and we're still investigating some. Here, the Department of Justice are also looking into the market for car parts, and it has called it the biggest criminal investigation it has ever pursued. But without competition rules, there would be no investigation, and there would be nothing to stop this collusion from happening and the prices of your car to go up.
Yet it's not only companies who can undermine fair competition. Governments can do it, too. And governments do that when they hand out subsidies to just the favorite few, the selected. They may do that when they hand out subsidies -- and, of course, all financed by taxpayers -- to companies. That may be in the form of special tax treatments, like the tax benefits that firms like Fiat, Starbucks and Apple got from some governments in Europe. Those subsidies stop companies from competing on equal terms. They can mean that the companies that succeed, well, they are the companies that got the most subsidy, the ones that are the best-connected, and not, as it should be, the companies that serve consumers the best. So there are times when we need to step in to make sure that competition works the way it should. By doing that, we help the market to work fairly, because competition gives consumers the power to demand a fair deal. It means that companies know that if they cannot offer good prices or the service that's expected, well, the customers will go somewhere else.
And that sort of fairness is more important than we may sometimes realize. Very few people think about politics all the time. Some even skip it at election time. But we are all in the market. Every day, we are in the market. And we don't want businesses to agree on prices in the back office. We don't want them to divide the market between them. We don't want one big company just to shut out competitors from ever showing us what they can do.
If that happens, well, obviously, we feel that someone has cheated us, that we are being ignored or taken for granted by the market. And that may undermine not only our trust in the market but also our trust in the society. In a recent survey, more than two-thirds of Europeans said that they had felt the effects of lack of competition: that the price for electricity was too high, that the price for the medicines they needed was too high, that they had no real choice if they wanted to travel by bus or by plane, or they got poor service from their internet provider. In short, they found that the market didn't treat them fairly. And that might seem like very small things, but they can give you this sense that the world isn't really fair. And they see the market, which was supposed to serve everyone, become more like the private property of a few powerful companies.
The market is not the society. Our societies are, of course, much, much more than the market. But lack of trust in the market can rub off on society so we lose trust in our society as well. And it may be the most important thing we have, trust. We can trust each other if we are treated as equals. If we are all to have the same chances, well, we all have to follow the same fundamental rules. Of course, some people and some businesses are more successful than others, but we do not trust in a society if the prizes are handed out even before the contest begins.
And this is where competition rules come in, because when we make sure that markets work fairly, then businesses compete on the merits, and that helps to build the trust that we need as citizens to feel comfortable and in control, and the trust that allows our society to work. Because without trust, everything becomes harder. Just to live our daily lives, we need to trust in strangers, to trust the banks who keep our money, the builders who build our home, the electrician who comes to fix the wiring, the doctor who treats us when we're ill, not to mention the other drivers on the road, and everyone knows that they are crazy. And yet, we have to trust them to do the right thing. And the thing is that the more our societies grow, the more important trust becomes and the harder it is to build. And that is a paradox of modern societies. And this is especially true when technology changes the way that we interact. Of course, to some degree, technology can help us to build trust in one another with ratings systems and other systems that enable the sharing economy. But technology also creates completely new challenges when they ask us not to trust in other people but to trust in algorithms and computers.
Of course, we all see and share and appreciate all the good that new technology can do us. It's a lot of good. Autonomous cars can give people with disabilities new independence. It can save us all time, and it can make a much, much better use of resources. Algorithms that rely on crunching enormous amounts of data can enable our doctors to give us a much better treatment, and many other things. But no one is going to hand over their medical data or step into a car that's driven by an algorithm unless they trust the companies that they are dealing with. And that trust isn't always there. Today, for example, less than a quarter of Europeans trust online businesses to protect their personal information.
But what if people knew that they could rely on technology companies to treat them fairly? What if they knew that those companies respond to competition by trying to do better, by trying to serve consumers better, not by using their power to shut out competitors, say, by pushing their services far, far down the list of search results and promoting themselves? What if they knew that compliance with the rules was built into the algorithms by design, that the algorithm had to go to competition rules school before they were ever allowed to work, that those algorithms were designed in a way that meant that they couldn't collude, that they couldn't form their own little cartel in the black box they're working in?
Together with regulation, competition rules can do that. They can help us to make sure that new technology treats people fairly and that everyone can compete on a level playing field. And that can help us build the trust that we need for real innovation to flourish and for societies to develop for citizens. Because trust cannot be imposed. It has to be earned.
Since the very first days of the European Union, 60 years ago, our competition rules have helped to build that trust. A lot of things have changed. It's hard to say what those six representatives would have made of a smartphone. But in today's world, as well as in their world, competition makes the market work for everyone. And that is why I am convinced that real and fair competition has a vital role to play in building the trust we need to get the best of our societies, and that starts with enforcing our rules, actually just to make the market work for everyone.
Thank you.
(Applause)
Bruno Giussani: Thank you. Thank you, Commissioner.
Margrethe Vestager: It was a pleasure.
BG: I want to ask you two questions. The first one is about data, because I have the impression that technology and data are changing the way competition takes place and the way competition regulation is designed and enforced. Can you maybe comment on that?
MV: Well, yes, it is definitely challenging us, because we both have to sharpen our tools but also to develop new tools. When we were going through the Google responses to our statement of objection, we were going through 5.2 terabytes of data. It's quite a lot. So we had to set up new systems. We had to figure out how to do this, because you cannot work the way you did just a few years ago. So we are definitely sharpening up our working methods. The other thing is that we try to distinguish between different kinds of data, because some data is extremely valuable and they will form, like, a barrier to entry in a market. Other things you can just -- it loses its value tomorrow. So we try to make sure that we never, ever underestimate the fact that data works as a currency in the market and as an asset that can be a real barrier for competition.
BG: Google. You fined them 2.8 billion euros a few months ago.
MV: No, that was dollars. It's not so strong these days.
BG: Ah, well, depends on the -
(Laughter)
Google appealed the case. The case is going to court. It will last a while. Earlier, last year, you asked Apple to pay 13 billion in back taxes, and you have also investigated other companies, including European and Russian companies, not only American companies, by far. Yet the investigations against the American companies are the ones that have attracted the most attention and they have also attracted some accusations. You have been accused, essentially, of protectionism, of jealousy, or using legislation to hit back at American companies that have conquered European markets. "The Economist" just this week on the front page writes, "Vestager Versus The Valley." How do you react to that?
MV: Well, first of all, I take it very seriously, because bias has no room in law enforcement. We have to prove our cases with the evidence and the facts and the jurisprudence in order also to present it to the courts. The second thing is that Europe is open for business, but not for tax evasion.
(Applause)
The thing is that we are changing, and for instance, when I ask my daughters -- they use Google as well -- "Why do you do that?" They say, "Well, because it works. It's a very good product." They would never, ever, come up with the answer, "It's because it's a US product." It's just because it works. And that is of course how it should be. But just the same, it is important that someone is looking after to say, "Well, we congratulate you while you grow and grow and grow, but congratulation stops if we find that you're misusing your position to harm competitors so that they cannot serve consumers."
BG: It will be a fascinating case to follow. Thank you for coming to TED.
MV: It was a pleasure. Thanks a lot.
(Applause)
SOC/TECH/GINT-TED Talks-Sara DeWitt,3 fears about screen time for kids — and why they're not true
The following information is used for educational purposes only.
Filmed April 2017 at TED2017
Sara DeWitt,3 fears about screen time for kids — and why they're not true
We check our phones upwards of 50 times per day -- but when our kids play around with them, we get nervous. Are screens ruining childhood? Not according to children's media expert Sara DeWitt. In a talk that may make you feel a bit less guilty about handing a tablet to a child while you make dinner, DeWitt envisions a future where we're excited to see kids interacting with screens and shows us exciting ways new technologies can actually help them grow, connect and learn.
This talk was presented at an official TED conference, and was featured by our editors on the home page.
Transcript:
I want us to start by thinking about this device, the phone that's very likely in your pockets right now. Over 40 percent of Americans check their phones within five minutes of waking up every morning. And then they look at it another 50 times during the day. Grownups consider this device to be a necessity.
But now I want you to imagine it in the hands of a three-year-old, and as a society, we get anxious. Parents are very worried that this device is going to stunt their children's social growth; that it's going to keep them from getting up and moving; that somehow, this is going to disrupt childhood. So, I want to challenge this attitude. I can envision a future where we would be excited to see a preschooler interacting with a screen. These screens can get kids up and moving even more. They have the power to tell us more about what a child is learning than a standardized test can. And here's the really crazy thought: I believe that these screens have the power to prompt more real-life conversations between kids and their parents.
Now, I was perhaps an unlikely champion for this cause. I studied children's literature because I was going to work with kids and books. But about 20 years ago, I had an experience that shifted my focus. I was helping lead a research study about preschoolers and websites. And I walked in and was assigned a three-year-old named Maria. Maria had actually never seen a computer before. So the first thing I had to do was teach her how to use the mouse, and when I opened up the screen, she moved it across the screen, and she stopped on a character named X the Owl. And when she did that, the owl lifted his wing and waved at her. Maria dropped the mouse, pushed back from the table, leaped up and started waving frantically back at him. Her connection to that character was visceral. This wasn't a passive screen experience. This was a human experience. And it was exactly appropriate for a three-year-old.
I've now worked at PBS Kids for more than 15 years, and my work there is focused on harnessing the power of technology as a positive in children's lives. I believe that as a society, we're missing a big opportunity. We're letting our fear and our skepticism about these devices hold us back from realizing their potential in our children's lives.
Fear about kids and technology is nothing new; we've been here before. Over 50 years ago, the debate was raging about the newly dominant media: the television. That box in the living room? It might be separating kids from one another. It might keep them away from the outside world. But this is the moment when Fred Rogers, the long-running host of "Mister Rogers' Neighborhood," challenged society to look at television as a tool, a tool that could promote emotional growth. Here's what he did: he looked out from the screen, and he held a conversation, as if he were speaking to each child individually about feelings. And then he would pause and let them think about them. You can see his influence across the media landscape today, but at the time, this was revolutionary. He shifted the way we looked at television in the lives of children.
Today it's not just one box. Kids are surrounded by devices. And I'm also a parent -- I understand this feeling of anxiety. But I want us to look at three common fears that parents have, and see if we can shift our focus to the opportunity that's in each of them.
So. Fear number one: "Screens are passive. This is going to keep our kids from getting up and moving." Chris Kratt and Martin Kratt are zoologist brothers who host a show about animals called "Wild Kratts." And they approached the PBS team to say, "Can we do something with those cameras that are built into every device now? Could those cameras capture a very natural kid play pattern -- pretending to be animals?"
So we started with bats. And when kids came in to play this game, they loved seeing themselves on-screen with wings. But my favorite part of this, when the game was over and we turned off the screens? The kids kept being bats. They kept flying around the room, they kept veering left and right to catch mosquitoes. And they remembered things. They remembered that bats fly at night. And they remembered that when bats sleep, they hang upside down and fold their wings in. This game definitely got kids up and moving. But also, now when kids go outside, do they look at a bird and think, "How does a bird fly differently than I flew when I was a bat?" The digital technology prompted embodied learning that kids can now take out into the world.
Fear number two: "Playing games on these screens is just a waste of time. It's going to distract children from their education." Game developers know that you can learn a lot about a player's skill by looking at the back-end data: Where did a player pause? Where did they make a few mistakes before they found the right answer? My team wanted to take that tool set and apply it to academic learning.
Our producer in Boston, WGBH, created a series of Curious George games focused on math. And researchers came in and had 80 preschoolers play these games. They then gave all 80 of those preschoolers a standardized math test. We could see early on that these games were actually helping kids understand some key skills. But our partners at UCLA wanted us to dig deeper. They focus on data analysis and student assessment. And they wanted to take that back-end game-play data and see if they could use it to predict a child's math scores. So they made a neural net -- they essentially trained the computer to use this data, and here are the results. This is a subset of the children's standardized math scores. And this is the computer's prediction of each child's score, based on playing some Curious George games. The prediction is astonishingly accurate, especially considering the fact that these games weren't built for assessment. The team that did this study believes that games like these can teach us more about a child's cognitive learning than a standardized test can. What if games could reduce testing time in the classroom? What if they could reduce testing anxiety? How could they give teachers snapshots of insight to help them better focus their individualized learning?
So the third fear I want to address is the one that I think is often the biggest. And that's this: "These screens are isolating me from my child." Let's play out a scenario. Let's say that you are a parent, and you need 25 minutes of uninterrupted time to get dinner ready. And in order to do that, you hand a tablet to your three-year-old. Now, this is a moment where you probably feel very guilty about what you just did.
But now imagine this: Twenty minutes later, you receive a text message. on that cell phone that's always within arm's reach. And it says: "Alex just matched five rhyming words. Ask him to play this game with you. Can you think of a word that rhymes with 'cat'? Or how about 'ball'?" In our studies, when parents receive simple tips like these, they felt empowered. They were so excited to play these games at the dinner table with their kids. And the kids loved it, too. Not only did it feel like magic that their parents knew what they had been playing, kids love to play games with their parents. Just the act of talking to kids about their media can be incredibly powerful.
Last summer, Texas Tech University published a study that the show "Daniel Tiger's Neighborhood" could promote the development of empathy among children. But there was a really important catch to this study: the greatest benefit was only when parents talked to kids about what they watched. Neither just watching nor just talking about it was enough; it was the combination that was key. So when I read this study, I started thinking about how rarely parents of preschoolers actually talk to kids about the content of what they're playing and what they're watching.
And so I decided to try it with my four-year-old. I said, "Were you playing a car game earlier today?" And Benjamin perked up and said, "Yes! And did you see that I made my car out of a pickle? It was really hard to open the trunk."
(Laughter)
This hilarious conversation about what was fun in the game and what could have been better continued all the way to school that morning.
I'm not here to suggest to you that all digital media is great for kids. There are legitimate reasons for us to be concerned about the current state of children's content on these screens. And it's right for us to be thinking about balance: Where do screens fit against all the other things that a child needs to do to learn and to grow? But when we fixate on our fears about it, we forget a really major point, and that is, that kids are living in the same world that we live in, the world where the grownups check their phones more than 50 times a day.
Screens are a part of children's lives. And if we pretend that they aren't, or if we get overwhelmed by our fear, kids are never going to learn how and why to use them. What if we start raising our expectations for this media? What if we start talking to kids regularly about the content on these screens? What if we start looking for the positive impacts that this technology can have in our children's lives? That's when the potential of these tools can become a reality.
Thank you.
(Applause)
Filmed April 2017 at TED2017
Sara DeWitt,3 fears about screen time for kids — and why they're not true
We check our phones upwards of 50 times per day -- but when our kids play around with them, we get nervous. Are screens ruining childhood? Not according to children's media expert Sara DeWitt. In a talk that may make you feel a bit less guilty about handing a tablet to a child while you make dinner, DeWitt envisions a future where we're excited to see kids interacting with screens and shows us exciting ways new technologies can actually help them grow, connect and learn.
This talk was presented at an official TED conference, and was featured by our editors on the home page.
Transcript:
I want us to start by thinking about this device, the phone that's very likely in your pockets right now. Over 40 percent of Americans check their phones within five minutes of waking up every morning. And then they look at it another 50 times during the day. Grownups consider this device to be a necessity.
But now I want you to imagine it in the hands of a three-year-old, and as a society, we get anxious. Parents are very worried that this device is going to stunt their children's social growth; that it's going to keep them from getting up and moving; that somehow, this is going to disrupt childhood. So, I want to challenge this attitude. I can envision a future where we would be excited to see a preschooler interacting with a screen. These screens can get kids up and moving even more. They have the power to tell us more about what a child is learning than a standardized test can. And here's the really crazy thought: I believe that these screens have the power to prompt more real-life conversations between kids and their parents.
Now, I was perhaps an unlikely champion for this cause. I studied children's literature because I was going to work with kids and books. But about 20 years ago, I had an experience that shifted my focus. I was helping lead a research study about preschoolers and websites. And I walked in and was assigned a three-year-old named Maria. Maria had actually never seen a computer before. So the first thing I had to do was teach her how to use the mouse, and when I opened up the screen, she moved it across the screen, and she stopped on a character named X the Owl. And when she did that, the owl lifted his wing and waved at her. Maria dropped the mouse, pushed back from the table, leaped up and started waving frantically back at him. Her connection to that character was visceral. This wasn't a passive screen experience. This was a human experience. And it was exactly appropriate for a three-year-old.
I've now worked at PBS Kids for more than 15 years, and my work there is focused on harnessing the power of technology as a positive in children's lives. I believe that as a society, we're missing a big opportunity. We're letting our fear and our skepticism about these devices hold us back from realizing their potential in our children's lives.
Fear about kids and technology is nothing new; we've been here before. Over 50 years ago, the debate was raging about the newly dominant media: the television. That box in the living room? It might be separating kids from one another. It might keep them away from the outside world. But this is the moment when Fred Rogers, the long-running host of "Mister Rogers' Neighborhood," challenged society to look at television as a tool, a tool that could promote emotional growth. Here's what he did: he looked out from the screen, and he held a conversation, as if he were speaking to each child individually about feelings. And then he would pause and let them think about them. You can see his influence across the media landscape today, but at the time, this was revolutionary. He shifted the way we looked at television in the lives of children.
Today it's not just one box. Kids are surrounded by devices. And I'm also a parent -- I understand this feeling of anxiety. But I want us to look at three common fears that parents have, and see if we can shift our focus to the opportunity that's in each of them.
So. Fear number one: "Screens are passive. This is going to keep our kids from getting up and moving." Chris Kratt and Martin Kratt are zoologist brothers who host a show about animals called "Wild Kratts." And they approached the PBS team to say, "Can we do something with those cameras that are built into every device now? Could those cameras capture a very natural kid play pattern -- pretending to be animals?"
So we started with bats. And when kids came in to play this game, they loved seeing themselves on-screen with wings. But my favorite part of this, when the game was over and we turned off the screens? The kids kept being bats. They kept flying around the room, they kept veering left and right to catch mosquitoes. And they remembered things. They remembered that bats fly at night. And they remembered that when bats sleep, they hang upside down and fold their wings in. This game definitely got kids up and moving. But also, now when kids go outside, do they look at a bird and think, "How does a bird fly differently than I flew when I was a bat?" The digital technology prompted embodied learning that kids can now take out into the world.
Fear number two: "Playing games on these screens is just a waste of time. It's going to distract children from their education." Game developers know that you can learn a lot about a player's skill by looking at the back-end data: Where did a player pause? Where did they make a few mistakes before they found the right answer? My team wanted to take that tool set and apply it to academic learning.
Our producer in Boston, WGBH, created a series of Curious George games focused on math. And researchers came in and had 80 preschoolers play these games. They then gave all 80 of those preschoolers a standardized math test. We could see early on that these games were actually helping kids understand some key skills. But our partners at UCLA wanted us to dig deeper. They focus on data analysis and student assessment. And they wanted to take that back-end game-play data and see if they could use it to predict a child's math scores. So they made a neural net -- they essentially trained the computer to use this data, and here are the results. This is a subset of the children's standardized math scores. And this is the computer's prediction of each child's score, based on playing some Curious George games. The prediction is astonishingly accurate, especially considering the fact that these games weren't built for assessment. The team that did this study believes that games like these can teach us more about a child's cognitive learning than a standardized test can. What if games could reduce testing time in the classroom? What if they could reduce testing anxiety? How could they give teachers snapshots of insight to help them better focus their individualized learning?
So the third fear I want to address is the one that I think is often the biggest. And that's this: "These screens are isolating me from my child." Let's play out a scenario. Let's say that you are a parent, and you need 25 minutes of uninterrupted time to get dinner ready. And in order to do that, you hand a tablet to your three-year-old. Now, this is a moment where you probably feel very guilty about what you just did.
But now imagine this: Twenty minutes later, you receive a text message. on that cell phone that's always within arm's reach. And it says: "Alex just matched five rhyming words. Ask him to play this game with you. Can you think of a word that rhymes with 'cat'? Or how about 'ball'?" In our studies, when parents receive simple tips like these, they felt empowered. They were so excited to play these games at the dinner table with their kids. And the kids loved it, too. Not only did it feel like magic that their parents knew what they had been playing, kids love to play games with their parents. Just the act of talking to kids about their media can be incredibly powerful.
Last summer, Texas Tech University published a study that the show "Daniel Tiger's Neighborhood" could promote the development of empathy among children. But there was a really important catch to this study: the greatest benefit was only when parents talked to kids about what they watched. Neither just watching nor just talking about it was enough; it was the combination that was key. So when I read this study, I started thinking about how rarely parents of preschoolers actually talk to kids about the content of what they're playing and what they're watching.
And so I decided to try it with my four-year-old. I said, "Were you playing a car game earlier today?" And Benjamin perked up and said, "Yes! And did you see that I made my car out of a pickle? It was really hard to open the trunk."
(Laughter)
This hilarious conversation about what was fun in the game and what could have been better continued all the way to school that morning.
I'm not here to suggest to you that all digital media is great for kids. There are legitimate reasons for us to be concerned about the current state of children's content on these screens. And it's right for us to be thinking about balance: Where do screens fit against all the other things that a child needs to do to learn and to grow? But when we fixate on our fears about it, we forget a really major point, and that is, that kids are living in the same world that we live in, the world where the grownups check their phones more than 50 times a day.
Screens are a part of children's lives. And if we pretend that they aren't, or if we get overwhelmed by our fear, kids are never going to learn how and why to use them. What if we start raising our expectations for this media? What if we start talking to kids regularly about the content on these screens? What if we start looking for the positive impacts that this technology can have in our children's lives? That's when the potential of these tools can become a reality.
Thank you.
(Applause)
AUT/TECH/SOC/GINT-TED Talks-David Autor, Will automation take away all our jobs?
The following information is used for educational purposes only.
Filmed September 2016 at TEDxCambridge
David Autor, Will automation take away all our jobs?
Here's a paradox you don't hear much about: despite a century of creating machines to do our work for us, the proportion of adults in the US with a job has consistently gone up for the past 125 years. Why hasn't human labor become redundant and our skills obsolete? In this talk about the future of work, economist David Autor addresses the question of why there are still so many jobs and comes up with a surprising, hopeful answer.
This talk was presented to a local audience at TEDxCambridge, an independent event. TED editors featured it among our selections on the home page.
Transcript:
Here's a startling fact: in the 45 years since the introduction of the automated teller machine, those vending machines that dispense cash, the number of human bank tellers employed in the United States has roughly doubled, from about a quarter of a million to a half a million. A quarter of a million in 1970 to about a half a million today, with 100,000 added since the year 2000.
These facts, revealed in a recent book by Boston University economist James Bessen, raise an intriguing question: what are all those tellers doing, and why hasn't automation eliminated their employment by now? If you think about it, many of the great inventions of the last 200 years were designed to replace human labor. Tractors were developed to substitute mechanical power for human physical toil. Assembly lines were engineered to replace inconsistent human handiwork with machine perfection. Computers were programmed to swap out error-prone, inconsistent human calculation with digital perfection. These inventions have worked. We no longer dig ditches by hand, pound tools out of wrought iron or do bookkeeping using actual books. And yet, the fraction of US adults employed in the labor market is higher now in 2016 than it was 125 years ago, in 1890, and it's risen in just about every decade in the intervening 125 years.
This poses a paradox. Our machines increasingly do our work for us. Why doesn't this make our labor redundant and our skills obsolete? Why are there still so many jobs?
(Laughter)
I'm going to try to answer that question tonight, and along the way, I'm going to tell you what this means for the future of work and the challenges that automation does and does not pose for our society.
Why are there so many jobs? There are actually two fundamental economic principles at stake. One has to do with human genius and creativity. The other has to do with human insatiability, or greed, if you like. I'm going to call the first of these the O-ring principle, and it determines the type of work that we do. The second principle is the never-get-enough principle, and it determines how many jobs there actually are.
Let's start with the O-ring. ATMs, automated teller machines, had two countervailing effects on bank teller employment. As you would expect, they replaced a lot of teller tasks. The number of tellers per branch fell by about a third. But banks quickly discovered that it also was cheaper to open new branches, and the number of bank branches increased by about 40 percent in the same time period. The net result was more branches and more tellers. But those tellers were doing somewhat different work. As their routine, cash-handling tasks receded, they became less like checkout clerks and more like salespeople, forging relationships with customers, solving problems and introducing them to new products like credit cards, loans and investments: more tellers doing a more cognitively demanding job. There's a general principle here. Most of the work that we do requires a multiplicity of skills, and brains and brawn, technical expertise and intuitive mastery, perspiration and inspiration in the words of Thomas Edison. In general, automating some subset of those tasks doesn't make the other ones unnecessary. In fact, it makes them more important. It increases their economic value.
Let me give you a stark example. In 1986, the space shuttle Challenger exploded and crashed back down to Earth less than two minutes after takeoff. The cause of that crash, it turned out, was an inexpensive rubber O-ring in the booster rocket that had frozen on the launchpad the night before and failed catastrophically moments after takeoff. In this multibillion dollar enterprise that simple rubber O-ring made the difference between mission success and the calamitous death of seven astronauts. An ingenious metaphor for this tragic setting is the O-ring production function, named by Harvard economist Michael Kremer after the Challenger disaster. The O-ring production function conceives of the work as a series of interlocking steps, links in a chain. Every one of those links must hold for the mission to succeed. If any of them fails, the mission, or the product or the service, comes crashing down. This precarious situation has a surprisingly positive implication, which is that improvements in the reliability of any one link in the chain increases the value of improving any of the other links. Concretely, if most of the links are brittle and prone to breakage, the fact that your link is not that reliable is not that important. Probably something else will break anyway. But as all the other links become robust and reliable, the importance of your link becomes more essential. In the limit, everything depends upon it. The reason the O-ring was critical to space shuttle Challenger is because everything else worked perfectly. If the Challenger were kind of the space era equivalent of Microsoft Windows 2000 -
(Laughter)
the reliability of the O-ring wouldn't have mattered because the machine would have crashed.
(Laughter)
Here's the broader point. In much of the work that we do, we are the O-rings. Yes, ATMs could do certain cash-handling tasks faster and better than tellers, but that didn't make tellers superfluous. It increased the importance of their problem-solving skills and their relationships with customers. The same principle applies if we're building a building, if we're diagnosing and caring for a patient, or if we are teaching a class to a roomful of high schoolers. As our tools improve, technology magnifies our leverage and increases the importance of our expertise and our judgment and our creativity.
And that brings me to the second principle: never get enough. You may be thinking, OK, O-ring, got it, that says the jobs that people do will be important. They can't be done by machines, but they still need to be done. But that doesn't tell me how many jobs there will need to be. If you think about it, isn't it kind of self-evident that once we get sufficiently productive at something, we've basically worked our way out of a job? In 1900, 40 percent of all US employment was on farms. Today, it's less than two percent. Why are there so few farmers today? It's not because we're eating less.
(Laughter)
A century of productivity growth in farming means that now, a couple of million farmers can feed a nation of 320 million. That's amazing progress, but it also means there are only so many O-ring jobs left in farming. So clearly, technology can eliminate jobs. Farming is only one example. There are many others like it. But what's true about a single product or service or industry has never been true about the economy as a whole. Many of the industries in which we now work -- health and medicine, finance and insurance, electronics and computing -- were tiny or barely existent a century ago. Many of the products that we spend a lot of our money on -- air conditioners, sport utility vehicles, computers and mobile devices -- were unattainably expensive, or just hadn't been invented a century ago. As automation frees our time, increases the scope of what is possible, we invent new products, new ideas, new services that command our attention, occupy our time and spur consumption. You may think some of these things are frivolous -- extreme yoga, adventure tourism, Pokémon GO -- and I might agree with you. But people desire these things, and they're willing to work hard for them. The average worker in 2015 wanting to attain the average living standard in 1915 could do so by working just 17 weeks a year, one third of the time. But most people don't choose to do that. They are willing to work hard to harvest the technological bounty that is available to them. Material abundance has never eliminated perceived scarcity. In the words of economist Thorstein Veblen, invention is the mother of necessity.
Now ... So if you accept these two principles, the O-ring principle and the never-get-enough principle, then you agree with me. There will be jobs. Does that mean there's nothing to worry about? Automation, employment, robots and jobs -- it'll all take care of itself? No. That is not my argument. Automation creates wealth by allowing us to do more work in less time. There is no economic law that says that we will use that wealth well, and that is worth worrying about. Consider two countries, Norway and Saudi Arabia. Both oil-rich nations, it's like they have money spurting out of a hole in the ground.
(Laughter)
But they haven't used that wealth equally well to foster human prosperity, human prospering. Norway is a thriving democracy. By and large, its citizens work and play well together. It's typically numbered between first and fourth in rankings of national happiness. Saudi Arabia is an absolute monarchy in which many citizens lack a path for personal advancement. It's typically ranked 35th among nations in happiness, which is low for such a wealthy nation. Just by way of comparison, the US is typically ranked around 12th or 13th. The difference between these two countries is not their wealth and it's not their technology. It's their institutions. Norway has invested to build a society with opportunity and economic mobility. Saudi Arabia has raised living standards while frustrating many other human strivings. Two countries, both wealthy, not equally well off.
And this brings me to the challenge that we face today, the challenge that automation poses for us. The challenge is not that we're running out of work. The US has added 14 million jobs since the depths of the Great Recession. The challenge is that many of those jobs are not good jobs, and many citizens cannot qualify for the good jobs that are being created. Employment growth in the United States and in much of the developed world looks something like a barbell with increasing poundage on either end of the bar. On the one hand, you have high-education, high-wage jobs like doctors and nurses, programmers and engineers, marketing and sales managers. Employment is robust in these jobs, employment growth. Similarly, employment growth is robust in many low-skill, low-education jobs like food service, cleaning, security, home health aids. Simultaneously, employment is shrinking in many middle-education, middle-wage, middle-class jobs, like blue-collar production and operative positions and white-collar clerical and sales positions. The reasons behind this contracting middle are not mysterious. Many of those middle-skill jobs use well-understood rules and procedures that can increasingly be codified in software and executed by computers. The challenge that this phenomenon creates, what economists call employment polarization, is that it knocks out rungs in the economic ladder, shrinks the size of the middle class and threatens to make us a more stratified society. On the one hand, a set of highly paid, highly educated professionals doing interesting work, on the other, a large number of citizens in low-paid jobs whose primary responsibility is to see to the comfort and health of the affluent. That is not my vision of progress, and I doubt that it is yours.
But here is some encouraging news. We have faced equally momentous economic transformations in the past, and we have come through them successfully. In the late 1800s and early 1900s, when automation was eliminating vast numbers of agricultural jobs -- remember that tractor? -- the farm states faced a threat of mass unemployment, a generation of youth no longer needed on the farm but not prepared for industry. Rising to this challenge, they took the radical step of requiring that their entire youth population remain in school and continue their education to the ripe old age of 16. This was called the high school movement, and it was a radically expensive thing to do. Not only did they have to invest in the schools, but those kids couldn't work at their jobs. It also turned out to be one of the best investments the US made in the 20th century. It gave us the most skilled, the most flexible and the most productive workforce in the world. To see how well this worked, imagine taking the labor force of 1899 and bringing them into the present. Despite their strong backs and good characters, many of them would lack the basic literacy and numeracy skills to do all but the most mundane jobs. Many of them would be unemployable.
What this example highlights is the primacy of our institutions, most especially our schools, in allowing us to reap the harvest of our technological prosperity.
It's foolish to say there's nothing to worry about. Clearly we can get this wrong. If the US had not invested in its schools and in its skills a century ago with the high school movement, we would be a less prosperous, a less mobile and probably a lot less happy society. But it's equally foolish to say that our fates are sealed. That's not decided by the machines. It's not even decided by the market. It's decided by us and by our institutions.
Now, I started this talk with a paradox. Our machines increasingly do our work for us. Why doesn't that make our labor superfluous, our skills redundant? Isn't it obvious that the road to our economic and social hell is paved with our own great inventions?
History has repeatedly offered an answer to that paradox. The first part of the answer is that technology magnifies our leverage, increases the importance, the added value of our expertise, our judgment and our creativity. That's the O-ring. The second part of the answer is our endless inventiveness and bottomless desires means that we never get enough, never get enough. There's always new work to do. Adjusting to the rapid pace of technological change creates real challenges, seen most clearly in our polarized labor market and the threat that it poses to economic mobility. Rising to this challenge is not automatic. It's not costless. It's not easy. But it is feasible. And here is some encouraging news. Because of our amazing productivity, we're rich. Of course we can afford to invest in ourselves and in our children as America did a hundred years ago with the high school movement. Arguably, we can't afford not to.
Now, you may be thinking, Professor Autor has told us a heartwarming tale about the distant past, the recent past, maybe the present, but probably not the future. Because everybody knows that this time is different. Right? Is this time different? Of course this time is different. Every time is different. On numerous occasions in the last 200 years, scholars and activists have raised the alarm that we are running out of work and making ourselves obsolete: for example, the Luddites in the early 1800s; US Secretary of Labor James Davis in the mid-1920s; Nobel Prize-winning economist Wassily Leontief in 1982; and of course, many scholars, pundits, technologists and media figures today.
These predictions strike me as arrogant. These self-proclaimed oracles are in effect saying, "If I can't think of what people will do for work in the future, then you, me and our kids aren't going to think of it either." I don't have the guts to take that bet against human ingenuity. Look, I can't tell you what people are going to do for work a hundred years from now. But the future doesn't hinge on my imagination. If I were a farmer in Iowa in the year 1900, and an economist from the 21st century teleported down to my field and said, "Hey, guess what, farmer Autor, in the next hundred years, agricultural employment is going to fall from 40 percent of all jobs to two percent purely due to rising productivity. What do you think the other 38 percent of workers are going to do?" I would not have said, "Oh, we got this. We'll do app development, radiological medicine, yoga instruction, Bitmoji."
(Laughter)
I wouldn't have had a clue. But I hope I would have had the wisdom to say, "Wow, a 95 percent reduction in farm employment with no shortage of food. That's an amazing amount of progress. I hope that humanity finds something remarkable to do with all of that prosperity."
And by and large, I would say that it has.
Thank you very much.
(Applause)
Filmed September 2016 at TEDxCambridge
David Autor, Will automation take away all our jobs?
Here's a paradox you don't hear much about: despite a century of creating machines to do our work for us, the proportion of adults in the US with a job has consistently gone up for the past 125 years. Why hasn't human labor become redundant and our skills obsolete? In this talk about the future of work, economist David Autor addresses the question of why there are still so many jobs and comes up with a surprising, hopeful answer.
This talk was presented to a local audience at TEDxCambridge, an independent event. TED editors featured it among our selections on the home page.
Transcript:
Here's a startling fact: in the 45 years since the introduction of the automated teller machine, those vending machines that dispense cash, the number of human bank tellers employed in the United States has roughly doubled, from about a quarter of a million to a half a million. A quarter of a million in 1970 to about a half a million today, with 100,000 added since the year 2000.
These facts, revealed in a recent book by Boston University economist James Bessen, raise an intriguing question: what are all those tellers doing, and why hasn't automation eliminated their employment by now? If you think about it, many of the great inventions of the last 200 years were designed to replace human labor. Tractors were developed to substitute mechanical power for human physical toil. Assembly lines were engineered to replace inconsistent human handiwork with machine perfection. Computers were programmed to swap out error-prone, inconsistent human calculation with digital perfection. These inventions have worked. We no longer dig ditches by hand, pound tools out of wrought iron or do bookkeeping using actual books. And yet, the fraction of US adults employed in the labor market is higher now in 2016 than it was 125 years ago, in 1890, and it's risen in just about every decade in the intervening 125 years.
This poses a paradox. Our machines increasingly do our work for us. Why doesn't this make our labor redundant and our skills obsolete? Why are there still so many jobs?
(Laughter)
I'm going to try to answer that question tonight, and along the way, I'm going to tell you what this means for the future of work and the challenges that automation does and does not pose for our society.
Why are there so many jobs? There are actually two fundamental economic principles at stake. One has to do with human genius and creativity. The other has to do with human insatiability, or greed, if you like. I'm going to call the first of these the O-ring principle, and it determines the type of work that we do. The second principle is the never-get-enough principle, and it determines how many jobs there actually are.
Let's start with the O-ring. ATMs, automated teller machines, had two countervailing effects on bank teller employment. As you would expect, they replaced a lot of teller tasks. The number of tellers per branch fell by about a third. But banks quickly discovered that it also was cheaper to open new branches, and the number of bank branches increased by about 40 percent in the same time period. The net result was more branches and more tellers. But those tellers were doing somewhat different work. As their routine, cash-handling tasks receded, they became less like checkout clerks and more like salespeople, forging relationships with customers, solving problems and introducing them to new products like credit cards, loans and investments: more tellers doing a more cognitively demanding job. There's a general principle here. Most of the work that we do requires a multiplicity of skills, and brains and brawn, technical expertise and intuitive mastery, perspiration and inspiration in the words of Thomas Edison. In general, automating some subset of those tasks doesn't make the other ones unnecessary. In fact, it makes them more important. It increases their economic value.
Let me give you a stark example. In 1986, the space shuttle Challenger exploded and crashed back down to Earth less than two minutes after takeoff. The cause of that crash, it turned out, was an inexpensive rubber O-ring in the booster rocket that had frozen on the launchpad the night before and failed catastrophically moments after takeoff. In this multibillion dollar enterprise that simple rubber O-ring made the difference between mission success and the calamitous death of seven astronauts. An ingenious metaphor for this tragic setting is the O-ring production function, named by Harvard economist Michael Kremer after the Challenger disaster. The O-ring production function conceives of the work as a series of interlocking steps, links in a chain. Every one of those links must hold for the mission to succeed. If any of them fails, the mission, or the product or the service, comes crashing down. This precarious situation has a surprisingly positive implication, which is that improvements in the reliability of any one link in the chain increases the value of improving any of the other links. Concretely, if most of the links are brittle and prone to breakage, the fact that your link is not that reliable is not that important. Probably something else will break anyway. But as all the other links become robust and reliable, the importance of your link becomes more essential. In the limit, everything depends upon it. The reason the O-ring was critical to space shuttle Challenger is because everything else worked perfectly. If the Challenger were kind of the space era equivalent of Microsoft Windows 2000 -
(Laughter)
the reliability of the O-ring wouldn't have mattered because the machine would have crashed.
(Laughter)
Here's the broader point. In much of the work that we do, we are the O-rings. Yes, ATMs could do certain cash-handling tasks faster and better than tellers, but that didn't make tellers superfluous. It increased the importance of their problem-solving skills and their relationships with customers. The same principle applies if we're building a building, if we're diagnosing and caring for a patient, or if we are teaching a class to a roomful of high schoolers. As our tools improve, technology magnifies our leverage and increases the importance of our expertise and our judgment and our creativity.
And that brings me to the second principle: never get enough. You may be thinking, OK, O-ring, got it, that says the jobs that people do will be important. They can't be done by machines, but they still need to be done. But that doesn't tell me how many jobs there will need to be. If you think about it, isn't it kind of self-evident that once we get sufficiently productive at something, we've basically worked our way out of a job? In 1900, 40 percent of all US employment was on farms. Today, it's less than two percent. Why are there so few farmers today? It's not because we're eating less.
(Laughter)
A century of productivity growth in farming means that now, a couple of million farmers can feed a nation of 320 million. That's amazing progress, but it also means there are only so many O-ring jobs left in farming. So clearly, technology can eliminate jobs. Farming is only one example. There are many others like it. But what's true about a single product or service or industry has never been true about the economy as a whole. Many of the industries in which we now work -- health and medicine, finance and insurance, electronics and computing -- were tiny or barely existent a century ago. Many of the products that we spend a lot of our money on -- air conditioners, sport utility vehicles, computers and mobile devices -- were unattainably expensive, or just hadn't been invented a century ago. As automation frees our time, increases the scope of what is possible, we invent new products, new ideas, new services that command our attention, occupy our time and spur consumption. You may think some of these things are frivolous -- extreme yoga, adventure tourism, Pokémon GO -- and I might agree with you. But people desire these things, and they're willing to work hard for them. The average worker in 2015 wanting to attain the average living standard in 1915 could do so by working just 17 weeks a year, one third of the time. But most people don't choose to do that. They are willing to work hard to harvest the technological bounty that is available to them. Material abundance has never eliminated perceived scarcity. In the words of economist Thorstein Veblen, invention is the mother of necessity.
Now ... So if you accept these two principles, the O-ring principle and the never-get-enough principle, then you agree with me. There will be jobs. Does that mean there's nothing to worry about? Automation, employment, robots and jobs -- it'll all take care of itself? No. That is not my argument. Automation creates wealth by allowing us to do more work in less time. There is no economic law that says that we will use that wealth well, and that is worth worrying about. Consider two countries, Norway and Saudi Arabia. Both oil-rich nations, it's like they have money spurting out of a hole in the ground.
(Laughter)
But they haven't used that wealth equally well to foster human prosperity, human prospering. Norway is a thriving democracy. By and large, its citizens work and play well together. It's typically numbered between first and fourth in rankings of national happiness. Saudi Arabia is an absolute monarchy in which many citizens lack a path for personal advancement. It's typically ranked 35th among nations in happiness, which is low for such a wealthy nation. Just by way of comparison, the US is typically ranked around 12th or 13th. The difference between these two countries is not their wealth and it's not their technology. It's their institutions. Norway has invested to build a society with opportunity and economic mobility. Saudi Arabia has raised living standards while frustrating many other human strivings. Two countries, both wealthy, not equally well off.
And this brings me to the challenge that we face today, the challenge that automation poses for us. The challenge is not that we're running out of work. The US has added 14 million jobs since the depths of the Great Recession. The challenge is that many of those jobs are not good jobs, and many citizens cannot qualify for the good jobs that are being created. Employment growth in the United States and in much of the developed world looks something like a barbell with increasing poundage on either end of the bar. On the one hand, you have high-education, high-wage jobs like doctors and nurses, programmers and engineers, marketing and sales managers. Employment is robust in these jobs, employment growth. Similarly, employment growth is robust in many low-skill, low-education jobs like food service, cleaning, security, home health aids. Simultaneously, employment is shrinking in many middle-education, middle-wage, middle-class jobs, like blue-collar production and operative positions and white-collar clerical and sales positions. The reasons behind this contracting middle are not mysterious. Many of those middle-skill jobs use well-understood rules and procedures that can increasingly be codified in software and executed by computers. The challenge that this phenomenon creates, what economists call employment polarization, is that it knocks out rungs in the economic ladder, shrinks the size of the middle class and threatens to make us a more stratified society. On the one hand, a set of highly paid, highly educated professionals doing interesting work, on the other, a large number of citizens in low-paid jobs whose primary responsibility is to see to the comfort and health of the affluent. That is not my vision of progress, and I doubt that it is yours.
But here is some encouraging news. We have faced equally momentous economic transformations in the past, and we have come through them successfully. In the late 1800s and early 1900s, when automation was eliminating vast numbers of agricultural jobs -- remember that tractor? -- the farm states faced a threat of mass unemployment, a generation of youth no longer needed on the farm but not prepared for industry. Rising to this challenge, they took the radical step of requiring that their entire youth population remain in school and continue their education to the ripe old age of 16. This was called the high school movement, and it was a radically expensive thing to do. Not only did they have to invest in the schools, but those kids couldn't work at their jobs. It also turned out to be one of the best investments the US made in the 20th century. It gave us the most skilled, the most flexible and the most productive workforce in the world. To see how well this worked, imagine taking the labor force of 1899 and bringing them into the present. Despite their strong backs and good characters, many of them would lack the basic literacy and numeracy skills to do all but the most mundane jobs. Many of them would be unemployable.
What this example highlights is the primacy of our institutions, most especially our schools, in allowing us to reap the harvest of our technological prosperity.
It's foolish to say there's nothing to worry about. Clearly we can get this wrong. If the US had not invested in its schools and in its skills a century ago with the high school movement, we would be a less prosperous, a less mobile and probably a lot less happy society. But it's equally foolish to say that our fates are sealed. That's not decided by the machines. It's not even decided by the market. It's decided by us and by our institutions.
Now, I started this talk with a paradox. Our machines increasingly do our work for us. Why doesn't that make our labor superfluous, our skills redundant? Isn't it obvious that the road to our economic and social hell is paved with our own great inventions?
History has repeatedly offered an answer to that paradox. The first part of the answer is that technology magnifies our leverage, increases the importance, the added value of our expertise, our judgment and our creativity. That's the O-ring. The second part of the answer is our endless inventiveness and bottomless desires means that we never get enough, never get enough. There's always new work to do. Adjusting to the rapid pace of technological change creates real challenges, seen most clearly in our polarized labor market and the threat that it poses to economic mobility. Rising to this challenge is not automatic. It's not costless. It's not easy. But it is feasible. And here is some encouraging news. Because of our amazing productivity, we're rich. Of course we can afford to invest in ourselves and in our children as America did a hundred years ago with the high school movement. Arguably, we can't afford not to.
Now, you may be thinking, Professor Autor has told us a heartwarming tale about the distant past, the recent past, maybe the present, but probably not the future. Because everybody knows that this time is different. Right? Is this time different? Of course this time is different. Every time is different. On numerous occasions in the last 200 years, scholars and activists have raised the alarm that we are running out of work and making ourselves obsolete: for example, the Luddites in the early 1800s; US Secretary of Labor James Davis in the mid-1920s; Nobel Prize-winning economist Wassily Leontief in 1982; and of course, many scholars, pundits, technologists and media figures today.
These predictions strike me as arrogant. These self-proclaimed oracles are in effect saying, "If I can't think of what people will do for work in the future, then you, me and our kids aren't going to think of it either." I don't have the guts to take that bet against human ingenuity. Look, I can't tell you what people are going to do for work a hundred years from now. But the future doesn't hinge on my imagination. If I were a farmer in Iowa in the year 1900, and an economist from the 21st century teleported down to my field and said, "Hey, guess what, farmer Autor, in the next hundred years, agricultural employment is going to fall from 40 percent of all jobs to two percent purely due to rising productivity. What do you think the other 38 percent of workers are going to do?" I would not have said, "Oh, we got this. We'll do app development, radiological medicine, yoga instruction, Bitmoji."
(Laughter)
I wouldn't have had a clue. But I hope I would have had the wisdom to say, "Wow, a 95 percent reduction in farm employment with no shortage of food. That's an amazing amount of progress. I hope that humanity finds something remarkable to do with all of that prosperity."
And by and large, I would say that it has.
Thank you very much.
(Applause)
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