Sunday, October 28, 2012

The e-book business

The following information is used for educational purposes only.




The e-book business

Binding books



Oct 25th 2012































EVERYONE will be familiar with the frustration of losing a favourite book. But losing an entire library is another thing altogether. Martin Bekkelund, a Norwegian technology writer, recently blogged about a woman whose e-reader had been wiped by Amazon because it claimed her account was linked to a previously blocked account. Her books were unreadable and no refund was offered.

Though it now appears that the woman's e-books have since been restored (http://boingboing.net/2012/10/22/kindle-user-claims-amazon-dele.html) . This incident it hardly a first. In 2009, a copyright problem led to Amazon remotely deleting copies of “Animal Farm” and “1984”, two books by George Orwell, from thousands of Kindles (and proving, once again, that reality often outdoes fiction). That time, the company offered refunds, and its founder, Jeff Bezos, eventually apologised to his customers.

It may come as a surprise that this sort of thing is even possible. After all, a high-street bookseller would not spontaneously remove paperbacks from a customer’s home, whatever infractions they may have committed. But, unlike with paper books, customers do not actually “own” the e-books they buy. Instead, they are licensed to the purchaser. Customers cannot resell them and there are restrictions on lending them. The transaction is more like renting access to a book than owning one outright. Plus, e-book sellers have the capability to take them back without warning.

The furious backlash against Amazon’s Orwell deletions in 2009 suggests that many customers do not realise this distinction. (Those that do are clued-up on software of dubious legality that can strip the electronic locks—called “digital rights management”, or DRM—from e-books.) Yet this lack of awareness of the legal terms-of-use is largely the fault of the e-book sellers. Their websites talk of “buying” books as if the digital transaction is exactly the same as one in a bookshop. And the explanation that customers are, in effect, merely “renting” their e-books is buried in long, jargon-filled license agreements that almost nobody reads.

Why are e-book buyers faced with this encumbrance? Amazon and others have never fully set out their position. But a likely reason is that publishing digital editions opens up a new form of vulnerability to the business. At the moment, people typically share or resell their books in moderation. (A well-thumbed tome has a low resale value anyway.) And they keep them shelved neatly in a sitting room, in order to have information at their fingertips and to serve as a discreet testament to one's character—or perhaps a form of self-congratulation to one's vanity.

All of this is lost with e-books: they don’t suffer from wear and tear, can be transferred at the speed of light and a digital copy may seem less valuable than a tangible one. Booksellers and publishers might reasonably fear that the sale of a single e-book could result in it being shared or resold many times over, denying the author and publisher income from their product. The threat of illegal copying must be taken into account too.

In this view, publishers and booksellers have an interest in licensing e-books and retaining control over their distribution and secondary uses. After all, e-books are a new format and a different product. If the business model needs to change, goes the argument, why shouldn't the terms-of-use and legal rights associated with the product change as well? But, if this is the case, there should be transparency for the customer too.


Source: www.economist.com

BIOTECH-Gene therapy:Hello mothers, hello father

The following information is used for educational purposes only.




Gene therapy

Hello mothers, hello father


A technique intended to eliminate mitochondrial diseases would result in people with three genetic parents

Oct 27th 2012


IS IT possible for a child to have three parents? That is the question raised by a paper just published in Nature by Shoukhrat Mitalipov and his colleagues at Oregon Health and Science University. And the answer seems to be “yes”, for this study paves the way for the birth of children who, genetically, have one father, but two mothers.

The reason this is possible is that a mother’s genetic contribution to her offspring comes in two separable pieces. By far the largest is packed into the 23 chromosomes in the nucleus of an unfertilised egg. In that, she is just like the child’s father, who provides another 23 through his sperm. But the mother also contributes what is known as mitochondrial DNA.


Mitochondria are a cell’s power-packs. They convert the energy in sugar into a form usable by the cell’s molecular machinery. And because mitochondria descend from a bacterium that, about 2 billion years ago, became symbiotic with the cell from which animals and plants are descended, they have their own, small chromosomes. In people, these chromosomes carry only 37 genes, compared with the 20,000 or so of the nucleus. But all of the mitochondria in a human body are descended from those in the egg from which it grew. The sperm contributes none. And it is that fact which has allowed doctors to conceive of the idea of people with two mothers: one providing the nuclear DNA and one the mitochondrial sort.

The reason for doing this is that mutations in mitochondrial DNA, like those in the nuclear genes, can cause disease. These diseases especially affect organs such as the brain and the muscles, which have high energy requirements. Each particular mitochondrial disease is rare. But there are lots of them. All told, there is about one chance in 5,000 that a child will develop such an inherited disease. That rate is similar, for example, to the rate of fragile-X syndrome, which is the second-most-common type of congenital learning difficulty after Down’s syndrome. Mitochondrial disease is thus not a huge problem, but it is not negligible, either.

New batteries, please

To find out whether mitochondrial transplantation could work in people (it has already been demonstrated in other species of mammal) Dr Mitalipov collected eggs from the ovaries of women with mutated mitochondria and others from donors with healthy mitochondria. He then removed the nuclei of both. Those from the healthy cells, he discarded. Those from the diseased cells, he transplanted into the healthy cells. He then fertilised the result with sperm and allowed the fertilised eggs to start dividing and thus begin taking the first steps on the journey that might ultimately lead to them becoming full-fledged human beings.

Nearly all of the experimental eggs survived the replacement of their nuclei, and three-quarters were successfully fertilised. However, just over half of the resulting zygotes—as the balls of cells that form from a fertilised egg’s early division are known—displayed abnormalities. That compared with an abnormality rate of just an eighth in control zygotes grown from untransplanted, healthy eggs.

This discrepancy surprised—and worried—Dr Mitalipov. The abnormality rate he observed was much higher than those seen when the procedure is carried out on other species. That, though, could be because this is the first time it has been attempted with human eggs. Each species has its quirks, and if mitochondrial transplants were to become routine, the quirks of humans would, no doubt, quickly become apparent. With tweaks, they could be fixed, Dr Mitalipov predicts.

However, turning this experiment into a medical procedure would be a long road, and not just scientifically. Dr Mitalipov has little doubt that his zygotes could be brought to term if they were transplanted into a woman’s womb. That experiment, though, is illegal—and, in the view of some, rightly so. But the fact that it now looks possible will surely stimulate debate about whether the law should be changed.

Two kinds of question arise. One kind is pragmatic: would the process usually work and, if it did, would it always lead to a healthy baby who would have a normal chance of growing into a healthy adult? The second kind of question is moral, for what is being proposed is, in essence, genetic engineering. Not, perhaps, as classically conceived because no DNA is artificially modified. But it is engineering nevertheless. And that might worry some people.

On the first kind of question, the auspices are good. When Dr Mitalipov tested his zygotes, he could find no trace of mutated mitochondrial DNA in them, so the purpose of the procedure seems to have been achieved. And an experiment on monkeys that he began three years ago has produced four healthy offspring that are not apparently different from any other young monkey of their age. These are preliminary results, but they are encouraging.

It is on the moral questions that things may stumble. There is no consensus. Some people oppose such genetic tinkering in principle. Some worry about the consequences of a third adult being involved in the traditionally two-person process of parenthood—though the mitochondrial contribution is restricted to genes for energy-processing proteins and is unlikely to have wider ramifications on, say, family resemblance. Some worry that three-parented individuals may themselves be worried by knowledge of their origin. But until recently such questions have been hypothetical. Now they are real. In September, for example, Britain’s Human Fertilisation and Embryology Authority, which deals with such matters, launched a public consultation to discuss the ethics of creating three-parent offspring of the sort Dr Mitalipov proposes. This consultation runs till December 7th and the results will be given to the government in the spring.

In the end, whether three-parent children are permitted will probably depend on the public “uggh!” factor. There was once opposition to in vitro fertilisation, with pejorative terms like “test-tube baby” being bandied about. Now, IVF is routine, and it is routine because it is successful. In the case of mitochondrial transplants what will probably happen is that one country breaks ranks, permits the procedure, and the world will then see the consequences. If they are good, you will never find anyone who will admit to having opposed the transplants in the first place. If they are bad, the phrase “I told you so” will ring from the rafters.


Source: www.economist.com

INTAFF/POL-China’s new leadership

The following information is used for educational purposes only.



China’s new leadership

Vaunting the best, fearing the worst


China’s Communist Party is preparing for its ten-yearly change of leadership. The new team could be in for a rough ride

Oct 27th 2012





























FEW Chinese know much about Xi Jinping, the man who will soon be in charge of the world’s most populous country and its second-largest economy. This makes the inhabitants of the remote village of Xiajiang, nestled by a river amid bamboo-covered hills in the eastern province of Zhejiang, highly unusual. They have received visits from Mr Xi four times in the past decade. Impressed by his solicitude, they recently erected a wooden pavilion in his honour (above). During his expected decade in power, however, Mr Xi will find few such bastions of support. The China he is preparing to rule is becoming cynical and anxious as growth slows and social and political stresses mount.

Mr Xi’s trips to Xiajiang, a long and tortuous journey past tea plantations and paddy fields in a backward pocket of the booming coastal province, were part of his prolonged apprenticeship for China’s most powerful posts. They took place while Mr Xi was the Communist Party chief of Zhejiang from 2002 to 2007. He had just turned 50 when he made his first trip, continuing a tradition started by his predecessor as Zhejiang’s chief, Zhang Dejiang, who now also looks likely to be promoted to the pinnacle of power in Beijing. Mr Zhang’s idea was to visit a backward place in the countryside repeatedly to monitor its progress over time. Xiajiang was the lucky target. When Mr Xi adopted it, villagers found themselves with a sugar daddy of even greater power: the scion of a revolutionary family. His father, Xi Zhongxun, was one of Mao’s comrades in arms, but later fell out with him and spent much of the next 16 years in some form of custody. Since 2007, when Mr Xi was elevated to the Politburo’s Standing Committee, no one has ever seriously doubted that he was being groomed for the very top.


Villagers say Mr Xi helped Xiajiang secure funding and approvals for its projects, which included pooling village land to grow grapes and medicinal plants. It is unclear how much Mr Xi was actively involved, or whether his mere interest in the village inspired lower-level officials. It is known that he took a keen interest in converting the village to the use of biogas. “A master of building methane-generating pits,” Mr Xi jokingly called himself on one visit, referring to his similar efforts back in the 1970s during the Cultural Revolution when he worked in a People’s Commune in northern Shaanxi. Recalling his dusty labours there, he wrote in 1998: “I am a son of the yellow earth”—as if he, a “princeling” of one of Communist China’s most powerful families, was just a common man.





































Xi, the new enigma


Mr Xi kept in touch with Xiajiang’s officials even after he became President Hu Jintao’s heir-apparent. A large copy in bronze of one of his letters, written in May last year, adorns the new pavilion. “I hope you will thoroughly implement the concept of scientific development,” he urges them. By this he means development that is fair to all, environmentally friendly and sustainable.

In a room in the village headquarters, Mr Xi’s face is all over the walls. Officials have recently given a few honoured residents large portraits of Mao Zedong to hang in their living rooms, as well as photographs of Mr Xi touring the village. (The two men look fairly similar, with their portly frames and full cheeks.) The exhibition calls the village “Happy Xiajiang”.

At the party’s 18th congress, which begins on November 8th and is expected to last about a week, it is a foregone conclusion that Mr Xi will be “elected” to the party’s new central committee of around 370 people. This will then meet, immediately after the congress, to endorse a list of members of a new Politburo. Mr Xi’s name will be at the top, replacing that of Hu Jintao as general secretary. He might also be named as the new chairman of the party’s Central Military Commission, replacing Mr Hu as China’s commander-in-chief. In March next year, at the annual meeting of China’s rubber-stamp parliament, the National People’s Congress, he will be elected as the country’s new president.


Mr Hu’s speech at the 18th congress will thus be his swansong (even if he keeps his military title for a year or two, as predecessors have done, he will probably stay out of the limelight). It will be suffused with references to the signature slogans of his leadership: “scientific development”, “building a harmonious society”, “putting people first” and generating “happiness”. (Indices measuring which have become a fad among officials in recent years, their credibility somewhat undermined by repeated findings that Lhasa, the troop-bristling capital of Tibet, is China’s happiest city of all.) Xiajiang knows the slogans well. A billboard on the edge of the river urges villagers to “liberate [their] way of thinking, promote scientific development, create a harmonious Xiajiang and bring benefit to the masses”. Mr Hu will proclaim success in endeavours like these across the country. Having presided over a quadrupling of China’s economy since he took over in 2002, he has reason to crow. In the same period China has grown from the world’s fifth-largest exporter to its biggest.

Mr Hu, aided by his prime minister, Wen Jiabao (who is also about to step down), can also point to progress towards helping the poor. During the past ten years fees and taxes imposed on farmers, once a big cause of rural unrest, have been scrapped; government-subsidised health insurance has been rolled out in the countryside, so that 97% of farmers (up from 20% a decade ago) now have rudimentary cover; and a pension scheme, albeit with tiny benefits, has been rapidly extended to all rural residents. Tuition fees at government schools were abolished in 2007 in the countryside for children aged between six and 15, and in cities the following year (though complaints abound about other charges levied by schools).

In urban China there have been improvements, too. These include huge government investment in affordable housing. A building spree launched in 2010 aims to produce 36m such units by 2015 at what China’s state-controlled media say could be a cost of more than $800 billion. Over the past five years more than 220m city-dwellers without formal employment have been enrolled in a medical-insurance scheme that offers them basic protection (though, like the rural one, it provides little comfort for those needing expensive treatment for serious ailments and accidents). This means that 95% of all Chinese now have at least some degree of health cover, up from less than 15% in 2000.

Mr Hu is also likely to highlight China’s growing global status: its rise from a middle-ranking power to one that is increasingly seen as second only to America in its ability to shape the course of global affairs, from dealing with climate change to tackling financial crises. Its influence is now evident in places where it was hardly felt a decade ago, from African countries that supply it with minerals, to European ones that see China’s spending power and its mountain of foreign currency as bulwarks against their own economic ruin. It is even planning to land a man on the moon. In July the People’s Daily, the party’s main mouthpiece, called the last decade a “glorious” one for China. “Never before has China received so much attention from the world, and the world until now has never been more in need of China.”

The people’s mistrust

Unfortunately for Mr Hu, as well as for Mr Xi, the triumphalism of the People’s Daily does not appear to be matched by public sentiment. Gauging this is difficult; but the last three years of Mr Hu’s rule have seen the opening of a rare, even if still limited, window onto the public mood.

This has been made possible by the rapid development of social media: services similar to Twitter and Facebook (both of which are blocked in China) that have achieved extraordinary penetration into the lives of Chinese of all social strata, especially the new middle class. The government tries strenuously to censor dissenting opinion online, but the digital media offer too many loopholes. One of the greatest achievements of the Hu era (though he would claim no credit) has been the creation, through social media, of the next best thing to a free press. China’s biggest microblog service, Sina Weibo, claims more than 300m users. This is misleading, since many have multiple accounts. But nearly 30m are said to be “active daily”, compared with 3m-4m copies of China’s biggest newspaper, Cankao Xiaoxi.

Chinese microbloggers relentlessly expose injustices and attack official wrongdoing and high-handedness. They help scattered, disaffected individuals feel a common bond. Local grievances that hitherto might have gone largely unnoticed are now discussed and dissected by users nationwide. Officials are often taken aback by the fervour of this debate. Sometimes they capitulate. In September photographs circulated by microbloggers of a local bureaucrat smiling at the scene of a fatal traffic accident, and wearing expensive watches, led to his dismissal.

Many of the most widely circulated comments on microblogs share a common tone: one of profound mistrust of the party and its officials. Classified digests of online opinion are distributed among Chinese leaders. They pay close attention.

Stemming this rising tide of cynicism will be one of Mr Xi’s biggest challenges. Dangerously for the country’s stability, it coincides with growing anxiety among intellectuals and the middle-class generally about where the country is heading. Even in the official media, articles occasionally appear describing the next ten years as unusually tough ones for China, economically and politically. In August official-media websites republished an article, “Internal Reference on Reforms: Report for Senior Leaders” that was circulated earlier in the year in a secret journal. Its warning about the “latent crisis” facing China in the next decade was blunt. “There are so many problems now, interlocked like dogs’ teeth,” it said, with dissatisfaction on the rise, frequent “mass disturbances” (official jargon for protests ranging in size from a handful of people to many thousands) and growing numbers of people losing hope and linking up with like-minded folk through the internet. It said these problems could, if mishandled, cause “a chain reaction that results in social turmoil or violent revolution”.

The author, Yuan Xucheng, a senior economist at the China Society of Economic Reform, a government think-tank, proposed a variety of remedies. They ranged from the liberal (such as easing government controls over interest rates, which act as a way of subsidising lending to state enterprises at the expense of ordinary savers) to the draconian (beefing up the police and “resolutely” clamping down on dissidents using “the model of class struggle”). The next ten years, argued Mr Yuan, offered the “last chance” for economic reforms that could prevent China from sliding into a “middle-income trap” of fast growth followed by prolonged stagnation.

Mr Xi is likely to share his concerns about the economy. They are similar to those raised in a report published in February by the World Bank together with another government think-tank, the Development Research Centre of the State Council. This rare joint study, produced with the strong backing of Li Keqiang (who is expected to take over from Mr Wen as prime minister next March), also raised the possibility of a “middle-income trap” and called for wide-ranging economic reforms, including ones aimed at loosening the state’s grip on vital industries, such as the financial sector. It gave warning that a sudden economic slowdown could “precipitate a fiscal and financial crisis”, with unpredictable implications for social stability (though World Bank officials tend to be optimistic that China can avoid a slump).

Dangers pending

Mr Xi is being besieged from all sides by similar warnings of possible trouble ahead. A recurring theme of commentary by both the “left” (meaning, in China, those who yearn for more old-style communism) and the “right” (as economic and political reformers are often termed) is that dangers are growing at an alarming rate. Leftists worry that the party will implode, like its counterparts in the former Soviet Union and eastern Europe, because it has embraced capitalism too wholeheartedly and forgotten its professed mission to serve the people. Rightists worry that China’s economic reforms have not gone nearly far enough and that political liberalisation is needed to prevent an explosion of public resentment. Both sides agree there is a lot of this, over issues ranging from corruption to a huge and conspicuous gap between rich and poor. Hu Xingdou of the Beijing Institute of Technology says it has become common among intellectuals to wonder whether 70 years is about the maximum a single party can remain in power, based on the records set by the Soviet Communist Party and Mexico’s Institutional Revolutionary Party. China’s party will have done 70 years in 2019.

Chinese intellectuals and officials have a habit of worrying. They did a lot of it after the Tiananmen Square protests, as instability swept the communist world. In the early 1990s many wondered whether China could reach the end of the decade without experiencing another upheaval itself. But the forecasters of looming chaos proved dramatically wrong. They failed to predict the economic spurt in 1992 that propelled China free of its planned-economy moorings. By the turn of the century this momentum began to create a middle class whose members had a stake in keeping the growth-loving party in place.

This middle class, however, is now beginning to worry about protecting its gains from the whims of law-flouting officialdom and the caprices of the global economy. It frets about the environment and food contaminated with chemicals. Even if China’s economy, as some analysts expect, continues to grow at strong single-digit rates for the rest of the decade, most agree that the heady double-digit days of much of the past ten years are over.

China’s media censors do not want the supposed difficulties of the next few years blamed on the outgoing leadership. They were very unhappy with an essay written by one of the party’s own senior theoreticians which was published in September on the website of Caijing, a Beijing magazine. The scholar, Deng Yuwen, who is a senior editor of the party journal, Study Times, wrote that the Hu era had possibly created more problems than it had solved.

The party, he said, was facing “a crisis of legitimacy”, fuelled by such issues as the wealth gap and the party’s failure to “satisfy demands for power to be returned to the people”. Mr Deng’s views were deleted from the website within hours. On his Sina Weibo microblog (with around 6,600 followers: not bad for someone whose job is to write for party insiders) he describes himself as one who “cries out for freedom and struggles for democracy”.

Despite the censors, Mr Deng’s views continue to be echoed by party liberals. In mid-September the National Development and Reform Commission, the government’s economic-planning agency, convened a meeting of some 70 scholars in Moganshan, a hillside retreat once beloved of Shanghai’s colonial-era elite. “I strongly felt that those with ideals among the intelligentsia were full of misgivings about the situation in China today,” said Lu Ting, an economist at Bank of America Merrill Lynch, who took part. Several of the scholars, he wrote for the website of Caixin, a Chinese portal, described China as being “unstable at the grass roots, dejected among the middle strata and out of control at the top”. Almost all agreed that reforms were “extremely urgent” and that without them there could be “social turmoil”.

Liberals have been encouraged by the downfall of Bo Xilai, who was dismissed as party chief of Chongqing, a region in the south-west, in March and expelled from the party in September. Leftists had been hailing Mr Bo as their champion, a defender of the communist faith. They accused the right of inventing allegations of sleaze in an effort to prevent his rise to the top alongside Mr Xi. The authorities have closed down leftist websites which once poured out articles backing him. But they have not silenced the left entirely: on October 23rd leftists published an open letter to the national legislature, signed by hundreds of people including academics and former officials, expressing support for Mr Bo. The question is, what does Mr Xi think? Will he heed the right’s demands for more rapid political and economic liberalisation, maintain Mr Hu’s ultra-cautious approach, or even take up Mr Bo’s mantle as a champion of the left?
































Happy Xiajiang?


There is little doubt that Mr Xi is more confident and outgoing than Mr Hu. His lineage gives him a strong base of support among China’s ruling families. But analysts attempting to divine his views are clutching at straws. A meeting in recent weeks between Mr Xi and Hu Deping, the liberal son of China’s late party chief, Hu Yaobang, raised hopes that he might have a soft spot for reformists. Mr Xi’s record in Zhejiang inspires others to believe that he is on the side of private enterprise (the province is a bastion of it). His late father, some note, had liberal leanings. The Dalai Lama once gave a watch to the elder Mr Xi, who wore it long after the Tibetan leader had fled into exile. This has fuelled speculation that Xi Jinping might be conciliatory to Tibetans. Wishful thinking abounds.

The visitor to Mr Xi’s adopted village, Xiajiang, might be encouraged that it has tried a little democracy. A former party chief there says candidates for the post of party secretary have to have the support of 70% of the villagers, including non-party members. During his apprenticeship, however, Mr Xi has been wary of going too far with ballot-box politics. In a little-publicised speech in 2010 he attacked the notion of “choosing people simply on the basis of votes”. That is not a problem he will face at the party congress.



Source: www.economist.com

Friday, October 26, 2012

Food Technology-How Food Became Technology

The following information is used for educational purposes only.



How Food Became Technology [Excerpt]

Patent protection helped transform agriculture into agribusiness


By Frederick Kaufman | October 26, 2012






































Image: Flickr.com / Antaean



Once upon a time, nymphs, sprites, and spirits ruled every cavern, tree, field, and brook, and a meal was plucked from a bush, scooped from the mud, or carved from the carcass of some unfortunate creature. Then everything changed. A tribe of infidels and heretics decided it could no longer leave something as important as breakfast, lunch, and dinner to the vagaries of chance and the whimsy of the gods. These revolutionaries drained lakes, rerouted rivers, chopped down forests, and slashed straight into the guts of Mother Earth. They were the first farmers.

Ten thousand years of meddling with food has not made the meddling any more popular, even if the history of civilization has hinged on the science of food. Assyrian bas-reliefs and Sumerian cuneiform tablets depict artificial pollination—and manipulating the sex life of plants was one of the first technological feats that enabled our world of abundant fruits and vegetables, meat, bread, and chocolate.

What set the earliest agriculturalists apart from the even earlier hunter-gatherers? As the first farmers denuded nature, hoarded seeds, and engineered crops, they most likely appeared to be mad scientists, coaxing mutant monsters from the black earth. Of course, we no longer think very much about the fact that almost everything we eat has been domesticated and that domestication implies a history of human intervention. In fact, most people are unaware that the typical supermarket and green market varieties of apples, oranges, lettuce, and raspberries are not at all the same as their wild cousins.

Domesticated fruits and vegetables are generally larger than their undomesticated counterparts. They are sweeter and more aromatic. Compared to their great-great-grandparents, modern fruits and vegetables have lost their fuzz, their fiber, their thorns, and their puberty. A modern tomato—heirloom, organic, process, vine-ripened, or otherwise—bears little resemblance to its puny, sour, undomesticated relations that sprout in the Peruvian Andes. Tomato breeding has changed tomatoes down to the DNA, and the successful varieties that have found their way into our supermarket carts have been cloned and cloned again.

The red jungle fowl of Thailand eventually became a Perdue chicken. The extinct aurochs of the Fertile Crescent eventually became Holstein cows. The primeval apples of Kazakhstan eventually became Gala and Red Delicious. Ancient tillers of the earth needed at least 300 years to domesticate corn and more than 1,000 years to domesticate wheat. But no one really knows how weeds first became crops.

Did mongrel grains serendipitously meld together and sprout from the sewage dumps of sedentary fishing tribes (a current theory), or was the domestication of wheat grasses, pomegranates, and fig trees a willful act of genius? The most ancient of these technologies created new forms of life. And our fear of Frankenstein predates Mary Shelley's monster. In The Winter's Tale, William Shakespeare laced Perdita's voice with anxiety and disgust as she condemned "Nature's bastards," new varieties of flowers created by Elizabethan methods of artificial pollination. Not to worry, argued Polixenes, for "Nature is made better by no mean / But Nature makes that mean; so over that art / Which you say adds to Nature, is an art / That Nature makes."

When we talk about the genetic alteration of plants and animals, we rehash the arguments of Perdita and Polixenes. Are molecular meddlings—from the man-made pig and the gene-whacked salmon to the genetically modified soy that hundreds of millions of us consume each day in cookies, crackers, candy bars, and sodas—are these transformations condoned by the tools nature itself has given us, or are they freaks and abominations? In producing as much food as possible for as many people as possible by creating superseeds that promise superharvests—seeds laced with DNA from other species of plants and animals—we may be redeeming the world. However, we may also be aiding and abetting the destruction of nature as we know it.

Biochemistry may be destiny. Once food DNA was discovered, perhaps it was only a matter of time before our daily bread would fall victim to our infatuation with technology. But now that we can take apart and put together the chemical puzzle blocks of food, we can't ignore the game. We can't bury molecular biology underground and move on. We have to figure out what to do with the technology. What we do with it matters.

The greatest U.S. food technologist was arguably Luther Burbank, who bred 30,000 new varieties of plums before he came up with his pitless prune and destroyed who knows how many thousands of failed seedlings before unveiling his white blackberry and his spineless cactus. In 1893 Burbank published New Creations in Fruits and Flowers, and few doubted that the book would assure him a place in the scientific pantheon. Journalists dubbed him a "seer," Henry Ford and Thomas Edison came to visit, and Lionel Barrymore portrayed him in the 1947 radio play The Man with Green Fingers. Today, the effects of Burbank's breeding may be appreciated at McDonald's, where every French fry descends from a variety he invented in the 1870s.

It was largely because of Burbank 's extraordinary achievements in food science that the Plant Patent Act of 1930 amended U.S. patent law to provide botanists with a set of financial motivations to create new plant varieties. (Burbank was posthumously awarded U.S. plant patent numbers twelve through sixteen.) All of a sudden, plant breeding promised more than a little fame and a lot of strange new foods. There was money in it.

The Plant Patent Act of 1930 pushed food science forward and helped power agribusiness into the second most gainful enterprise in the nation (after pharmaceuticals). Companies like Dow Chemical, Monsanto, and Syngenta take enormous profits from their food patent operations, but the emergence of a custom-designed corn seed cannot be blamed on the modern world's seed giants. Hybrid corn appeared more than a century ago on the U.S. retail market, and the result back then was the same as the result today: general outrage. The reason: hybrid seeds lose their potency after a single generation.

For 10,000 years of agricultural history, seeds had been free for those who cared to gather them, a gift that ensured next year's harvest. But the newfangled scientific corn seeds of the 1880s and 1890s had to be cross-pollinated, packaged, and purchased anew every year. What farmer in his or her right mind would buy new seeds every year? Seeds could be gathered from the ground. Seeds were free. Seeds wanted to be free. But then the stalks of corn from high-priced hybrid seeds began to take home banners, medals, and ribbons at state fairs, and farmers recognized that these new products were packed with new genetic information and that agricultural information was not free.

For a while, the farmers complained that the new scientific seeds should be put in contests all by themselves. But after a few harvests, no one cared how the seeds had been produced, and no one cared that they were barren. No one had ever seen such beautiful corn. No one had ever seen such extraordinary yields. No one had ever made so much money.

Soon U.S. universities were constructing their own agriculture and livestock laboratories, and institutes of higher learning joined the new molecular science of food. In the 1920s, a professor of biochemistry at the University of Wisconsin named Harry Steenbock exposed milk to ultraviolet radiation, which increased its level of vitamin D. Steenbock had figured out how to use radiation to alter the chemicals in food, and with $300 of his own money he patented his method—at which point one of the world's largest companies, Quaker Oats, offered Steenbock $1 million for the rights to use his technology to fortify its breakfast cereals.

Steenbock had created food's first killer app.

Excerpted from Bet the Farm: How Food Stopped Being Food, by Frederick Kaufman. With permission from the publisher, Wiley. Copyright © Frederick Kaufman, 2012.



Source: www.scientificamerican.com

Wednesday, October 24, 2012

Technology Integration-Google's Open Course Builder: A Giant Leap into 21st-Century Online Learning

The following information is used for educational purposes only.



Technology Integration

Google's Open Course Builder: A Giant Leap into 21st-Century Online Learning


October 16, 2012
















































Image credit: iStockphoto

"Google's mission is to organize the world's information and make it universally accessible and useful." -- About Google

Google is the most powerful nonhuman teacher ever known to actual humans. Implicitly and ceaselessly, Google performs formative assessments by collecting the following data: the content, genre and media that interests you most; when and for how long you access your external cloud brain; what your hobbies and routines are; with whom you work and communicate; who will get your November vote; and whether you prefer invigorating clean mint or enamel renewal toothpaste. By continuously refining the nuance of your sociogram, Google has already customized your next web exploration and taught itself to teach.

You Are Now Entering the Learning Management System

Months ago, Google entered the massive open online course (MOOC) space by introducing the free Power Searching with Google course to 150 thousand self-enrolled students (shocker: Google is not particularly concerned with enhancing your use of dozens of alternative search engines). More recently, Google gave away Open Course Builder -- tools that were used to construct its popular course -- and further disrupted traditional notions of who gets to play teacher (anyone) and how many students can take a class for free (1 or 100,000).

If you are an advanced geek, you will be able to author and publish your own e-learning space using Open Course Builder. If you don't know the difference between a .txt file and .jpg, choose a different learning management system (LMS) for now.

I enrolled in Power Searching to assess how Google's tools support 21st-century skills: critical thinking, collaboration, and creativity.

With his gray beard and soothing demeanor, Senior Research Scientist Daniel M. Russell donned an avuncular professor role on streaming video as he explained the course's organization and tests: pre-class, midterm and culminating.

Online learning modules should be intuitive, persuading learners to forget that an infrastructure is unobtrusively guiding their knowledge and skill acquisition. Power Searching is pure course craftsmanship, what you might expect from a team of well-paid (and fed) content geniuses and instructional design experts.











































Course Organization Chart for Google's Open Course Builder

Credit: Google





The six 50-minutes classes were easy to navigate. An overview to each class was followed by five or six lessons featuring short introductions to content chunklets. After completing an exercise, students were invited to access supplementary resources and participate on discussion forums facilitated by teacher assistants.

Emails and Hangouts

Creating a simple LMS is not simple, particularly when you are trying to align curriculum and instruction with modern constructivist pedagogy while simultaneously transforming a giant mob of participants into engaged community members. Thankfully, Power Searching did not succumb to the "read-and-quiz" (then repeat) trap; there were many opportunities for watching, discussing, and applying.

Unlike another MOOC for which I signed up last year that subsequently bloated my inbox with pages of single-spaced information written in tiny Helvetica, Power Searching developers were disciplined enough to keep updates and content bite-sized. Moreover, course information was pushed to the spaces where I spend the most time: Gmail and my Google Calendar. Here is what appeared in my Gmail inbox last week:

Welcome to the fifth class of Power Searching with Google! Class 5 focuses on avoiding confirmation bias and verifying sources of information. •Class 5 available
Upcoming course events: •Hangout 3 with search experts: +Thursday, October 4, 10:00 -10:45pm PT (+1:00pm New York / +6:00pm London / +10:30pm Hyderabad / world time zones) (add to calendar)
•Submit questions for search experts: http://goo.gl/mod/zdCw
•Class 6 & post-class assessment available: +Friday, October 5

Several emails, like the one below reminded me to join virtual question and answer sessions in Google Hangouts:

Join your fellow Power Searching classmates in watching the third and last Hangout on Air with search experts +today! •When: +10:00 -10:45am PT ( +1:00pm New York / +6:00pm London / +10:30pm Hyderabad / world time zones)
•Where: Our Google Online Courses Google+ page or our YouTube channel.
•Ask: Submit your questions for our search experts and vote for the questions you'd like to see answered here: http://goo.gl/mod/zdCw.
•Can't Attend? We will post a recording of the Hangout on our Google Online Courses Google+ page and YouTube channel.
•Optional: Attending and watching the Hangout is optional.
•Need more info? See this presentation on how to watch a Hangout on Air. Ask questions in the course forum!

During the streaming video discussions in Hangouts, Russell, in rolled up shirtsleeves, talked with charming guest experts like librarian and search geek Tasha Bergson-Michelson about number range operators and site colon queries. "You're not going to break Google by trying things out," said Russell. Experts wore a disarming assortment of jeans and corduroy. Non-Apple (double-shocker) notebook computers were held or rested on the Ikea ottoman in the foreground. Learning needn't be stuffy, right?

Leading Education Online

A handful of extroverts can sometimes dominate a lecture hall discussion. But by employing Google Moderator during Hangout sessions, facilitators democratically answered only questions that participants voted up.

After the final quiz, I was invited to continue my learning adventure by solving Dan Russell's Wednesday search challenges on Google+: "Can you determine how much Thomas Jefferson wrote about wine to his friends?" Answer.

Power Searching with Google challenged students to think critically, even to the point of interrogating Google's first search results. Furthermore, the course offered ample opportunities to communicate and apply new information. Finally, the multi-modal learning environments successfully reinforced content, earning Power Searching a 96% positive rating by its first batch of students.

In the vast and messy education landscape, where does Open Course Builder fit?

According to GigaOm, "Universities are increasingly partnering with online education startups like Coursera, Udacity (which was co-founded by Thrun) and 2tor but, as more schools look to expand their presence online, Google's new tool could be a way to help them do that." Google's model has already inspired Stanford, universities in Spain, and the developers of Udacity and Coursera to re-conceptualize learning online and learning technology. If nothing else, Google has shown how its suite of technologies can be coherently integrated into a learning experience that definitively belongs in the 21st century.



Source: www.edutopia.org

Technology Integration-Combining Face-to-Face and Online Education

The following information is used for educational purposes only.




Technology Integration

Blended Learning: Combining Face-to-Face and Online Education


April 28, 2011

There's this myth in the brick and mortar schools that somehow the onset of online K-12 learning will be the death of face-to-face (F2F) interaction. However this isn't so -- or at least in the interest of the future of rigor in education, it shouldn't be. In fact, without a heaping dose of F2F time plus real-time communication, online learning would become a desolate road for the educational system to travel.

The fact is that there is a purpose in protecting a level of F2F and real-time interaction even in an online program. In education, the components of online and F2F are stronger together than apart. The power is in a Blended Learning equation:

Face-to-Face + Synchronous Conversations + Asynchronous Interactions = Strong Online Learning Environment

And if distance learning is to have the level of quality that we dream for it, we as educators need to proactively be a part of the Blended Learning that is inevitably coming our way. There's no denying it's here and growing, and teachers can no longer put their fingers in their ears, yell, la-la-la, and pretend that they have some say in whether or not online learning will be a part of education's future. It's not a question of if; it's a question of how. In fact, teachers must be an active part of designing online learning's rigor and quality or they will be left in the dust.

The Threat Ahead in Teacher Interaction

I have found that many who dream of online learning somehow imagine a virtual school where the teachers are no more than those who load up the assignments and set up the learning management system. But by taking actual teaching out of the distance learning equation, we are dooming distance learning to mere correspondence course status. And it has the potential to be far greater than any model we have thus far imagined, but only if the tools are used properly and if the balance of offline interaction and online learning are aligned.

I recently helped to pilot a number of distance learning programs for my school district. I met with the representatives of three of the major competitors of learning managements systems for schools and tried out each interface. Each permitted transparency for parents. Each permitted me to create a bulletin board of sorts where I could load recorded lessons, upload videos, provide assigned links for homework, create a dropbox for my own handouts, post grades, receive assignments, email, etc. Pretty cool; but not enough.

In other words, it was all asynchronous, taking place without the real-time guidance of a teacher. What was missing was my own interaction with the students. I discovered that any synchronous method of meeting with my students was a part of an additionally priced plug-in for any of the online management systems we were looking to purchase.

What does this say about a teacher's perceived role in the future of online learning?

So, I asked a basic question to all the vendors who were pitching their wares to my district: where are the teachers? I was told that we could always record our classes and post them for students to watch at their leisure. Great, I said. But where's the real-time contact? One of the vendors responded that it wasn't necessary in order to deliver the content to the students, that in fact student success in an online environment wasn't hinged on a relationship with a teacher.

$%#^$^&?!!! (Excuse my language.)

I discovered that if you want to create a class experience online, you need to purchase something like Wimba/Elluminate that allows you to create a collaborative space online for students to meet with teachers. With programs like it, you can go over a Powerpoint, share a screen, break the kids out into discussion groups, answer hands that are virtually raised, and experience material together. But if you want that real-time experience, you need to purchase additional programs in order to benefit from the grown-ups in the community.

Now, I am a huge believer in distance learning and the power of online tools, but I deeply believe that by sending the message that real-time teachers are only needed as a luxurious plug-in and not a fundamental fixture of this next educational chapter, we are doing a disservice to our students and the quality of these growing programs.

5 Components Needed for a Blended Learning Model

Both synchronous communication and F2F interaction are vital to support the success of online learning. To help explain ways to blend both these education models, I've provided a list of at least four necessary components to include in a blended learning environment:

1. Your first class should always be Face-to-Face (or at least Real-Time) if possible. Look, when faced with an online contract, we've all scrolled down to the bottom and clicked "I Agree" just to skip reading the thing. Having an initial F2F introduction class helps to set the expectations of the class and put a face to your teacher and classmates. Having offline faces increases online accountability.

If this can't happen in an actual classroom, then perhaps this can happen via virtual conferencing technology or Skype. Regardless of the program, there needs to be voices and faces.

2. Assessments should be real-time and the choice of F2F or online should be made available. For those big assessments, there should be an actual location for local students to attend. For those further away, there needs to be a time period, a window in which to take the test.

Contact a local school district to utilize a computer lab. Contact your local library to reserve their computers during a specific time. Make a location for students to gather to take the assessment.

3. There must be multiple times throughout the class that are synchronously conducted. Sure there are many conversations happening asynchronously, threads going on, assignments analyzed, and feedback given at wacky hours of the day and night, but there also must be "class times" where students are sent a link and must attend the real-time conversation between classmates and teacher. This is one of the methods in which adults can model a standard of online conversation. It is also about accountability a vital way to help build community.

4. Differentiate your Content Delivery and Discussion Methods. Online Learning is not differentiated unless teachers specifically utilize the various ways to provide the material. Sure, watching a Powerpoint on one's own time might work for some, but for other online learners, they need real-time Q & A. Classes online are not inherently differentiated if there's only one method of content delivery. Go check out a free chat room for three people here. You can also create your own Second Life island to meet for virtual lessons, or learn more about Adobe Connect Pro or any number of virtual meeting programs in order to provide for all the learners in the community.

5. Keep the Class Size Limited. Don't let online learning supporters who do not understand educational quality deceive our K-12 schools into thinking that class sizes can be larger in a distance learning environment and quality won't be affected. Feedback takes time under any circumstances, and that means protecting our students and our class sizes. Take a tip from some of the pioneer districts currently running successful distance learning programs like the one in Riverside, California; there is no escaping the fact that the more students per teacher, the less individualization per student.

Online learning is here and we teachers as experts in education must embrace it. We are a necessary component in its success, but only if we use our knowledge and voices to become a variable in the equation of blended learning.


Heather Wolpert-G...'s Blog



Source: www.edutopia.org

Technology Integration-Blended Learning

The following information is used for educational purposes only.



Technology Integration

Blended Learning: Strategies for Engagement


October 12, 2012
































Photo credit: 56155476@N08 via flickr



There are methods and models for implementing blended learning -- from the flipped classroom, to the flex model. All of them are on the continuum of just how much time is spent online and in the online classroom. Blended Learning can provide a unique way of not only engaging students in collaborative work and projects, but also personalizing and individualizing instruction for students.

However, there is still one piece that is missing from a great blended learning environment: engagement! As an experienced online teacher of both K-12 and higher education students, I am familiar with the challenges of engaging students in virtual work. Luckily, the blended learning model still demands some in-person, brick-and-mortar learning, so there is a unique opportunity to use this structure to engage students.

#1 Leverage Virtual Class Meetings with Collaborative Work

One of the most prominent features of blended learning is the virtual meeting or synchronous class meeting. Sometimes teachers spend the entire class meeting in a virtual meeting room lecturing and presenting content. The irony is that this meeting is often recorded, and available for students to watch later (so students can watch the meeting on their own time). Instead, use the time that you have with the entire class to problem solve together, collaborate on projects, and use virtual break-out rooms for guided practice. If you want students to be engaged in the class meetings, it must be meaningful. Collaborative work can be meaningful when students problem-solve together, plan, and apply their learning in new contexts.

#2 Create the Need to Know

The key here is an engaging model of learning. Teachers can use project learning to create authentic projects where students see the relevance and need to do the work -- whether that work is online in the physical classroom. The same is true for game-based learning. If students are engaged playing a serious game about viruses and bacteria, then teachers can use the game as a hook to learn content online or offline. Through metacognition, and the "need to know" activity, students "buy-in" to the learning -- no matter when and where that learning occurs.

#3 Reflect and Set Goals

Related to the comment on metacognition above, students need to be aware of what they are learning as well as their progress towards meeting standards. Teachers need to build in frequent moments, both as a class and individual, to reflect on the learning, and set S.M.A.R.T. goals. Through these measurable and student-centered goals, students can become agents of learning, rather than passive recipients. Use reflecting and goal-setting both online and offline to create personal connection to the learning and personalized goals.

#4 Differentiate Instruction Through Online Work

In a blended learning classroom, there is often online work that needs to occur. This might be a module on specific content, formative assessments, and the like. However, students may or may not need to do all the work that is in a specific module. In an effort to individualize instruction, use the online work to meet individual students needs. Whether an extension of learning, or work to clarify a misconception, the work that occurs online can be more valuable to students when it is targeted. Students are no longer engaged in uninteresting busy work, but focused, individualized learning.

#5 Use Tools for Mobile Learning

Edutopia recently published the guide, Mobile Devices for Learning. The guide provides a variety of apps and tips, proposing teachers use mobile learning as part of the learning environment. The great thing is that blended learning can partner well with many strategies and apps. If you use the flipped classroom model, for example, apps like the Khan Academy, BrainPop, and YouTube are incredibly useful. Leverage the flexibility of where students can learn, having them learn outside the four classroom walls. Use scavenger hunts, Twitter, and back-channel chats to engage students in a variety of mobile-learning activities to support your blended-learning model.

Successful blended learning educators and schools are focusing on engagement as they work towards student achievement. We have the unique opportunity to not replicate a system that has not served all students. Instead, we need to look at flexible time and place to innovate through blended learning.

This blog is part of a series sponsored by Herff Jones Nystrom.


Source: www.edutopia.org

Tuesday, October 23, 2012

Business Models

The following information is used for educational purposes only.



















Source: www.slideshare.com

Tuesday, October 16, 2012

Wednesday, October 10, 2012

GRALBUS-India’s Embrace of Foreign Retailers

The following information is used for educational purposes only.



October 9, 2012


India’s Embrace of Foreign Retailers

By VIKAS BAJAJ


PATNA, India — A long-festering controversy about whether India should allow foreign retailers like Wal-Mart into the country has often been cast as a battle between millions of small shopkeepers and large corporate interests. But in much of the country, including in this eastern city, the issue often divides Indians as much by age as by their livelihoods.

Those younger than 25, a group that includes about half the country’s 1.2 billion people, appear quite open and eager to try foreign brands and shopping experiences, researchers say. They already while away their afternoons at Western-style malls like the year-old P&M mall here where they try on T-shirts by Benetton, eat pizza from Domino’s and watch movies in a Mexican-owned theater chain, Cinepolis.

Aakash Singh, a 20-year-old college student who recently came to the mall here one afternoon, summed up his generation’s attitude toward foreign retailers this way: “Absolutely, they should come. The country will benefit.”

But many older Indians who came of age in an earlier era of socialist policies say they are not entirely comfortable with the idea of big-box stores and sprawling malls. They worry that foreign companies will siphon profits and business from Indian competitors, forcing millions of family-owned shops to close.

Isahak Sanatan, 34, counts himself among that worried generation even though he has worked for foreign telecommunications companies for most of his career. “Why are we allowing outsiders” into this industry? he asked during a recent visit to the mall with his wife and 3-year-old daughter. “The foreigners will take the profits out of the country.”

So far, the older generation is prevailing. After years of debating the issue, Indian policy makers last month allowed big foreign chains like Wal-Mart and Tesco to set up stores in the country. But, in an acknowledgment of the significant dissent that remains, each of the country’s 29 state governments was granted the ability to forbid foreign-owned outlets in their territories.

Leaders of most Indian states, including Bihar, of which Patna is the capital, have said they will not allow foreign retail outlets to operate within their borders. Companies like Benetton and Domino’s that sell goods under a single brand or through franchisees had already been free to set up stores with Indian partners.

The policy change has touched off a political reaction, with one important regional political party withdrawing support from the national governing coalition led by the Indian National Congress Party. Analysts say the opposition from many politicians reflects in part the fact that the median age of Indian ministers is 65, compared with 25 for the general population.

Also, the young have so far been less likely than their parents to vote, so their strength in numbers has not yet compelled policy makers to pay much heed to them.

Still, the government of Prime Minister Manmohan Singh appears to be counting on their support. Many of those in their 20s or younger were born just before or after the country began introducing free-market policies and opening its economy to greater trade and foreign investment in the early 1990s. Last month, Mr. Singh invoked the benefits of accepting foreign retailers for the young in a rare address to the country to defend the change in policy.

“Foreign companies are creating jobs for our youth — in information technology, in steel, and in the auto industry,” he said. “I am sure this will happen in retail trade as well.”

India’s youth grew up during a time when foreign brands like Coca-Cola, Suzuki and Levi’s became touchstones across the country. Some foreign companies have become ingrained in the fabric of Indian culture. For instance, many Indians now serve Cadbury milk chocolates at religious festivals, along with traditional sweets.

Moreover, unlike their parents, today’s young people were not as indoctrinated by their schools and families to believe in swadeshi, a slogan that roughly means self-sufficiency and that was championed by freedom fighters like Mohandas K. Gandhi during their struggle against Britain.

“Now, the consumers are essentially the young generation who are a post-’80s product,” said Shaibal Gupta, member secretary of the Asian Development Research Institute, a research group based in Patna. “The people born in the ’60s and ’70s had some idea about the freedom movement,” but the newer generations do not.

Still, retail analysts say change will come slowly to India’s $500 billion retail industry, more than 90 percent of which is still dominated by small family-owned stores. Young Indians do not yet have as much purchasing power as their parents, for one thing, though because many live with their families they often have disposable income to spend on goods like clothes and cellphones.

Indians ages 16 to 23 already account for a quarter of the spending on clothing and 16 percent of spending in restaurants in India’s 50 biggest cities, according to Technopak, a research and consulting firm. The young also tend to spend more money in modern retail stores and on foreign brands than their parents, who tend to shop at traditional outlets and buy more Indian products.

“This is a segment that will flourish over the years because there are so many young people,” said Saloni Nangia, president of Technopak. “A lot of people are taking part-time jobs or are working so that gives them a lot more disposable income.”

The growth has been particularly strong in smaller cities like Patna, which has two million people. A recent study by the Boston Consulting Group found that retail sales were growing by about 15 percent a year in these cities, compared with 12 percent in bigger cities like Mumbai and New Delhi.

Patna, in particular, is seen as a shining example of a newly resurgent Indian heartland. Bihar, one of India’s poorest states, had long languished under incompetent and corrupt leaders. But over the last seven years, a new administration has brought the state’s crime rate under control, built new roads and improved school enrollment, allowing the economy to recover.

The P&M mall, owned by a prominent Bihari film director and producer, Prakash Jha, is a prime example of the city’s renaissance. Though small at 225,000 square feet by the standards of most malls in the United States, or even in Mumbai, many city residents say they look at it and the foreign-brand stores in it like Puma and Nike with pride. On any given afternoon, the mall is filled with college students, families and seniors. Many come just to take a ride on the escalators, which are still novel here.

Benetton, the Italian clothing chain, has two franchised stores in the mall and another elsewhere in the city. It will soon add two more outlets in the city, which has been one of its best markets among India’s smaller cities, said Sanjeev Mohanty, managing director of Benetton India. The company has sales of nearly 100 million euros, or $130 million, and is growing more than 20 percent a year.

“In the last five years, India’s retail landscape has changed quite dramatically,” Mr. Mohanty said. He cited two reasons: “increase in income in big and small cities, and the second is a lot of real estate development.”

Alisha Manubansh, a 22-year-old college student, is one reason for the company’s success. She said she and her friends come to the mall at least a couple times a week — as much as their parents will allow them to and spend a lot of their time at Benetton, in part because it is the most fashionable brand in the mall.

“Since this mall opened, we don’t like going to other stores,” she said.

Other patrons like Abhishek Kumar, a 24-year-old student, come primarily to watch movies, eat at the food court and window shop. “We first come and look and see what’s available and what’s on sale. Then we come back later to buy,” said Mr. Kumar, whose family owns a cloth store about a 10-minute drive from the mall. “Our resources are limited.”

Though Bihar has said no to big foreign retailers that sell multiple brands, Wal-Mart’s top executive in India, Raj Jain, said the company saw a huge market in places like Patna, which he argued were filled with “value-conscious” consumers like Mr. Kumar who would be drawn by the chain’s low prices.

Many in the older generation say while they are not entirely comfortable with the move toward modern stores and foreign brands, they think little can be done to reverse the tide.

Mr. Kumar’s father, Anant Kumar Sinha, who rarely goes to the mall, says he has seen the changing tastes in his business. Unlike their parents’ generation, most young people are not interested in buying cloth and taking it to a tailor. His sales have been stagnant in recent years as the youth move to off-the-rack clothes from domestic and foreign labels.

“The kids of the poor are also wearing jeans and T-shirts,” he said. “The new generation does not care about the way it was done before.”


Neha Thirani contributed reporting from Mumbai.



Source: www.nytimes.com

FASH-Fit to Be Bow-Tied, Ahead of Time

The following information is used for educational purposes only.



October 10, 2012


Fit to Be Bow-Tied, Ahead of Time

By DAVID COLMAN


IT’S hard to believe that, in a world that once dismissed the bow tie as an accessory fit for fops and nerds, the newly popular bow tie has its own snobbish code. To wit, the T.I.Y. bow (known in industry parlance, a bit confusingly, as “self-tied”) is manlier than the too neat, pre-tied kind, thought to be the province of all-thumbs arrivistes and Chippendales dancers.

That sentiment is detailed, nose up, at Ben Silver, the gentlemanly retailer in Charleston, S.C., which offers bow ties in hundreds of patterns, not one of them pre-tied. Per the store’s Web site: “A bow tie makes a statement of individuality, and nothing contradicts that statement more readily than having it pre-tied.” A bow tie how-to video from Details magazine is even blunter: “There’s no excuse for a pre-tied bow tie.”

Now, though, that attitude is changing, along with the ties. No less a style icon than Jay-Z wore a pre-tied black tie with his tux at an opening night party for the Barclays Center. And while the bow tie renaissance has been driven by neo-traditionalists who prefer their whiskey, their whiskers and their neckwear old-fashioned, some tie makers are finding that, for reasons practical and aesthetic, the pre-tied bow is, noble or not, the way to go.

For one thing, if you think tying a traditional silk bow tie is difficult to master (despite Lucky Levinson’s instructional video), try tying one made of velvet, corduroy or leather. (Here’s a tip: Don’t.)

Mike Mogul of Newark, who recently started ModernDayMogul.com to sell bow ties, grants that the self-tied bow may have a well-earned élan but that it limits your options. Some of his pre-tied styles, including one covered in safety pins and one made of mink, would be impossible to tie by hand. “I’d say that 90 percent of the velvet bow ties that are so popular for black-tie events are pre-tied because you can’t tie that fabric,” Mr. Mogul said. “Personally, I prefer pre-tied because it holds the form better. It’s a better bow.”

When Anna Gudmundsson, at 23 possibly the country’s youngest bow-tie maker, started her men’s accessories site, AnnaRuna.com, most of the requests she received were for the T.I.Y. style.

“It’s funny,” she said of the curious pride associated with tying the tie yourself. “It’s like you have to earn the right to wear it by learning to tie it.” But as the popularity of bow ties has grown, she is getting more requests for pre-tied bows, the style she prefers. “I can manipulate the shape exactly as I want so the customer doesn’t have to spend all that time trying to get it right,” she said.

A busy part of Ms. Gudmundsson’s business is supplying grooms and ushers with bow ties. Come wedding day, the sight of 10 perfect bows is appreciated by all, especially the wedding photographer.

One drawback: when the party begins to loosen up, your pre-tied tie cannot, and its ends can’t dangle George Clooneyishly around your neck. For that moment, the truly style-obsessed will have an ace up his sleeve: a second, untied bow tie.









































































Source: www.nytimes.com

BIOTECH-Professor Creates Inhalable Energy Supplement

The following information is used for educational purposes only.





October 10, 2012

Professor Creates Inhalable Energy Supplement


By Marco J. Barber Grossi


A company founded by a Harvard professor and a College graduate will launch its inhalable energy supplement product, AeroShot Energy, next month.

The product, which works in similar fashion to an inhaler, gives its user a boost of caffeine. While AeroShot Energy is only retailing at 300 stores in the Boston and New York areas, within the next month AeroDesigns, which sells and markets the energy supplement, will expand its distribution nationwide to 20,000 major convenience store chains. This growth follows the recent approval the company received from the Food and Drug Administration, which had in March questioned the wording in the product description.

AeroDesigns Director of Operations Jon T. Staff ’10 said that AeroShot Energy inventor David A. Edwards, a professor of biomedical engineering, began his exploration to answer one question: “What would it be like to breathe food?”

Edwards set out on his experimentation with “no commercial intention,” Staff said. Edwards’s invention, Staff added, proved to be an “exciting” fusion of art and science, presenting “a new way of introducing products into the world.”

The energy supplement was received “really well,” Edwards said in a phone interview from Switzerland, where he was meeting with investors. “It’s been amazing.”

“Sales have been really, really strong,” Staff said. “The number of units sold per week has exceeded our expectations” prompting AeroDesigns to expand from regional to national markets. AeroDesigns hopes to expand to Europe in the next year, Staff said.

After the FDA raised concerns over the wording of the product’s label, AeroDesigns “described the product a little differently” on the package, Staff said. “Whenever there is something this innovative, there is going to be some conversation. The laws were not written for an inhalable supplement.”

Edwards, who called the FDA’s June decision a “favorable opinion,” said that thousands of consumers regularly use the product a few times a week. Heavy users of AeroShot are most often between 18 and 30 years old, with the stimulant particularly attracting athletes and college students, Staff said. These users, he added, are made up of both men and women, “bucking the trend of energy products.” Men generally make up a greater percentage of energy product consumption.

In July, AeroShot Energy was named the Best New Product by Efficient Collaborative Retail Marketing, a trade show of leading buyers for the big, national chains for large retailers.

The AeroShot model is not limited to energy supplements, according to Staff. “The ambition and the opportunity of this company is in delivering all sorts of foods and nutrients” through inhalable supplements,” he said.

For now, though, Staff said he uses AeroShot everyday. “Apple is my favorite flavor.”


Source: www.thecrimson.com

Cristina, Get Serious

The following information is used for educational purposes only.



October 09, 2012

Cristina, Get Serious


The Argentine president’s misguided perspective threatens her country

By Jorge A. Araya



Cristina Fernández de Kirchner, the president of Argentina, is a remarkable individual by any measure. The first woman to be elected president of her country, her tenure has seen the enactment of the first same-sex marriage law on the continent and the establishment of a Ministry of Science, Technology, and Productive Innovation. She’s been a forceful leader, unafraid to make controversial decisions in the face of strong opposition.

However, the choices she makes are increasingly the wrong ones. And the cause of this seems to be personal, not political.

Nowhere was this more on display than at the talk that President Kirchner offered at the Harvard Kennedy School on September 27, where she delivered an address and took questions from the audience. The event was highly anticipated, given that Kirchner usually spurns attempts by journalists to ask questions. She seems to have a vitriolic dislike of journalists in general. When one student remarked that, under the circumstances, he felt fortunate to talk to her, she dismissively replied, “You can’t repeat what two or three journalists write.” Well, journalists point out the truth. That’s more or less their job. Judging by Kirchner’s actions, which have severely curbed freedom of the press in Argentina, that’s not something she’s comfortable with.

Let’s get back to the talk, however. At first, I was pleased to have landed a front-row seat, giving me an unobstructed view of President Kirchner. When the question-and-answer session started, however, I quickly wished I were someplace else. The manner in which she responded to pointed, critical queries made me cringe in my seat, and I’m sure I wasn’t alone. Following some of her statements, the entire room let out a gasp, as if to express, “She did not just say that.”

One audience member, who identified himself as an Argentine student at the Kennedy School, asked Kirchner why Colombia and other regional neighbors are capable of economic growth without currency controls, while Argentina’s economy is stagnant with such measures in place. Currency controls do, in fact, exist in Argentina, and they are a serious cause of concern for many members of Argentine society. These days, the real estate market in Buenos Aires is basically paralyzed, as properties cannot be bought and sold in dollars—only the notoriously unstable peso.

So how did President Kirchner respond to this student? “We’re at Harvard. Come on, please. Those things are not from Harvard,” she sentenced, her voice dripping with exasperation. In her view, since this particular Argentine studies abroad and has access to dollars, he had no right to pose such a question. “You think you can really talk about these currency problems?”

To call her response disrespectful would be a euphemism. Whether this young man lives abroad or not is irrelevant—as an Argentine citizen, he has the right and duty to express concern about an issue that impacts his family, his friends, and his country at large. This aside, however, the president’s abrupt dismissal of his question by means of an ad hominem attack suggests something about the way her intellect functions. Kirchner’s initial reaction to any criticism—her only reaction, perhaps—is emotional rather than rational. She’s an intelligent woman; she was perfectly capable of a well-reasoned, respectful response to the question. Yet she felt the immediate need to assert her power rather than justify the way she’s using it.

Need another example? When another student asked if Argentina’s economic and security woes meant it was time for some self-criticism, she sarcastically said she expected better questions from an Ivy League audience. Once again, Kirchner turned a constructive debate into negative mudslinging.

I don’t mean to draw my conclusions solely from one public appearance. Rather, this event merely confirmed the media’s portrayal of President Kirchner as a testy, autocratic populist. Many Argentines joke that their country is a “dedocracy,” from the Spanish word for finger, because her fingerprints are on every government action. She has surrounded herself with a small circle of laughably incompetent advisors, providing herself with an environment in which no one contests her final word. Kirchner actually spent most of the summer waging what many perceive as a campaign of vendetta against Daniel O. Scioli, the popular governor of the province of Buenos Aires, who suggested that he might compete in the next presidential elections. Ironically, he belongs to the same political party as her.

This, then, is the image of herself that President Kirchner left us with at Harvard. Arrogant? Certainly. Narcissistic? Don’t doubt it. Megalomaniac? That might be going a bit too far, but she’s certainly on the right track.

The irony of my position isn’t lost on me—I’m criticizing President Kirchner in personal terms for her personal attacks on others. The problem is that, for Kirchner, the political and the personal are no longer separate. Until she learns that they are, she’ll capsize her country along with her personal reputation.

Jorge A. Araya ’14, a Crimson editorial executive, is an economics concentrator in Dunster House. His column appears on alternate Mondays.



Source: www.thecrimson.com

SYSTENG-Google Puts Its Virtual Brain Technology to Work

The following information is used for educational purposes only.



Google Puts Its Virtual Brain Technology to Work

A powerful new approach to artificial intelligence is ready to improve many Google products.



Tom Simonite

October 5, 2012





















Platonic ideal: This composite image represents the ideal stimulus that Google’s neural network recognizes as a cat face.

Credit: Google

This summer Google set a new landmark in the field of artificial intelligence with software that learned how to recognize cats, people, and other things simply by watching YouTube videos (see "Self-Taught Software"). That technology, modeled on how brain cells operate, is now being put to work making Google's products smarter, with speech recognition being the first service to benefit.

Google's learning software is based on simulating groups of connected brain cells that communicate and influence one another. When such a neural network, as it's called, is exposed to data, the relationships between different neurons can change. That causes the network to develop the ability to react in certain ways to incoming data of a particular kind—and the network is said to have learned something.

Neural networks have been used for decades in areas where machine learning is applied, such as chess-playing software or face detection. Google's engineers have found ways to put more computing power behind the approach than was previously possible, creating neural networks that can learn without human assistance and are robust enough to be used commercially, not just as research demonstrations.

The company's neural networks decide for themselves which features of data to pay attention to, and which patterns matter, rather than having humans decide that, say, colors and particular shapes are of interest to software trying to identify objects.

Google is now using these neural networks to recognize speech more accurately, a technology increasingly important to Google's smartphone operating system, Android, as well as the search app it makes available for Apple devices (see "Google's Answer to Siri Thinks Ahead"). "We got between 20 and 25 percent improvement in terms of words that are wrong," says Vincent Vanhoucke, a leader of Google's speech-recognition efforts. "That means that many more people will have a perfect experience without errors." The neural net is so far only working on U.S. English, and Vanhoucke says similar improvements should be possible when it is introduced for other dialects and languages.

Other Google products will likely improve over time with help from the new learning software. The company's image search tools, for example, could become better able to understand what's in a photo without relying on surrounding text. And Google's self-driving cars (see "Look, No Hands") and mobile computer built into a pair of glasses (see "You Will Want Google's Goggles") could benefit from software better able to make sense of more real-world data.

The new technology grabbed headlines back in June of this year, when Google engineers published results of an experiment that threw 10 million images grabbed from YouTube videos at their simulated brain cells, running 16,000 processors across a thousand computers for 10 days without pause.






























Average features: This composite image represents the ideal stimulus for Google's software to detect a human face in a photo.

Credit: Google

"Most people keep their model in a single machine, but we wanted to experiment with very large neural networks," says Jeff Dean, an engineer helping lead the research at Google. "If you scale up both the size of the model and the amount of data you train it with, you can learn finer distinctions or more complex features."

The neural networks that come out of that process are more flexible. "These models can typically take a lot more context," says Dean, giving an example from the world of speech recognition. If, for example, Google's system thought it heard someone say "I'm going to eat a lychee," but the last word was slightly muffled, it could confirm its hunch based on past experience of phrases because "lychee" is a fruit and is used in the same context as "apple" or "orange."

Dean says his team is also testing models that understand both images and text together. "You give it 'porpoise' and it gives you pictures of porpoises," he says. "If you give it a picture of a porpoise, it gives you 'porpoise' as a word."

A next step could be to have the same model learn the sounds of words as well. Being able to relate different forms of data like that could lead to speech recognition that gathers extra clues from video, for example, and it could boost the capabilities of Google's self-driving cars by helping them understand their surroundings by combining the many streams of data they collect, from laser scans of nearby obstacles to information from the car's engine.

Google's work on making neural networks brings us a small step closer to one of the ultimate goals of AI—creating software that can match animal or perhaps even human intelligence, says Yoshua Bengio, a professor at the University of Montreal who works on similar machine-learning techniques. "This is the route toward making more general artificial intelligence—there's no way you will get an intelligent machine if it can't take in a large volume of knowledge about the world," he says.

In fact, the workings of Google's neural networks operate in similar ways to what neuroscientists know about the visual cortex in mammals, the part of the brain that processes visual information, says Bengio. "It turns out that the feature learning networks being used [by Google] are similar to the methods used by the brain that are able to discover objects that exist."

However, he is quick to add that even Google's neural networks are much smaller than the brain, and that they can't perform many things necessary to intelligence, such as reasoning with information collected from the outside world.

Dean is also careful not to imply that the limited intelligences he's building are close to matching any biological brain. But he can't resist pointing out that if you pick the right contest, Google's neural networks have humans beat.

"We are seeing better than human-level performance in some visual tasks," he says, giving the example of labeling, where house numbers appear in photos taken by Google's Street View car, a job that used to be farmed out to many humans.

"They're starting to use neural nets to decide whether a patch [in an image] is a house number or not," says Dean, and they turn out to perform better than humans. It's a small victory—but one that highlights how far artificial neural nets are behind the ones in your head. "It's probably that it's not very exciting, and a computer never gets tired," says Dean. It takes real intelligence to get bored.


Source: www.technologyreview.com


La vejez. Drama y tarea, pero también una oportunidad, por Santiago Kovadloff

The following information is used for educational purposes only. La vejez. Drama y tarea, pero también una oportunidad Los años permiten r...